About this product

Product Identifiers

PublisherCengage Learning

ISBN-100618770917

ISBN-139780618770915

eBay Product ID (ePID)59039959

Product Key Features

Number of Pages832 Pages

LanguageEnglish

Publication NameBusiness

SubjectGeneral, Teaching Methods & Materials / General

Publication Year2006

TypeTextbook

AuthorJack R. Kapoor, William M. Pride, Robert J. Hughes

Subject AreaEducation, Business & Economics

FormatLibrary Binding

Dimensions

Item Height1.3 in

Item Weight69.7 Oz

Item Length11.2 in

Item Width8.8 in

Additional Product Features

Edition Number9

Intended AudienceCollege Audience

LCCN2006-937090

Dewey Edition22

IllustratedYes

Dewey Decimal650

Table Of ContentNote: Each chapter concludes with "Return to Inside Business," a Chapter Review, a Journal Exercise, "Building Skills for Career Success," and a Prep Test.I. THE ENVIRONMENT OF BUSINESS1. Exploring the World of Business and EconomicsInside Business: Frito-Lay Competes in a Healthy Way. Your Future in the Changing World of Business. Business: A Definition. Types of Economic Systems. Measuring Economic Performance. Types of Competition. American Business Today. Your Career: Making the Most of a Mentor Relationship. Biztech: Different Paths to e-Profits. Business Around the World: Flying the Frightening Skies. Video Case 1.1. Stonyfield Farm's "Yogurt on a Mission". Case 1.2. Wipro Vies to Bring Business to Bangalore.2. Being Ethical and socially Responsible.Inside Business: Home Depot Builds a Better Community. Business Ethics Defined. Ethical Issues. Factors Affecting Ethical Behavior. Encouraging Ethical Behavior. Social Responsibility. The Evolution of Social Responsibility in Business. Two Views of Social Responsibility. Consumerism. Employment Practices. Concern for the Environment. Implementing a Program of Social Responsibility. Examining Ethics: Can Businesses Keep Your Personal Information Safe'. Entrepreneurial Challenge: It's 6 a.m., Do You Know Where Your Coffee Came From'. Biztech: Reduce, Reuse, Recycle Your e-Waste. Video Case 2.1. At New Belgium Brewing, Greater Efficiency Is Blowing in the Wind. Case 2.2. Wal-Mart Goes Green.3. Exploring Global BusinessInside Business: Heinz: Fifty-Seven Varieties in Over Fifty Countries. The Basis for International Business. Restrictions to International Business. The Extent of International Business. Methods of Entering International Business. Sources of Export Assistance. Financing International Business. Your Career: Are You Ready for a Global Job'. Business Around the World: Discount Airlines Are Flying High. Entrepreneurial Challenge: Connecting Global Partners. Video Case 3.1. IDG Profits Globally from Local Differences. Case 3.2. Coca-Cola Pours into New Countries. Running a Business Part I. The Rise of Finagle A Bagel. Building a Business Plan Part I.II. TRENDS IN BUSINESS TODAY4. Navigating the World of e-Business.Inside Business: Nothing but Net at Netflix. Defining e-Business. A Framework for Understanding e-Business. Fundamental Models of e-Business. Creating an e-Business Plan. Social and Legal Concerns. The Future of e-Business: Growth, Opportunities, and Challenges. Business Around the World: e-Businesses Go Globetrotting. Your Career: The New Role of Chief Privacy Officer. Examining Ethics: Coping with Computer Viruses. Video Case 4.1. Travelocity Takes e-Business a Long Way. Case 4.2. Countrywide Plans for "Clicks and Bricks".5. Choosing a Form of Business Ownership.Inside Business: General Electric Grows into Its Second Century. Sole Proprietorships. Partnerships. Corporations. Special Types of Business Ownership. Cooperatives, Joint Ventures, and Syndicates. Corporate Growth. Entrepreneurial Challenge: Incubators Give Entrepreneurs a Head Start. Your Career: Corporations Depend on Investor Relations. Business Around the World: International Mergers and Acquisitions Face Protectionism. Video Case 5.1. Bay Partners Sticks to Venture Capital Basics. Case 5.2. Stockholders Make Their Voices Heard at Disney.6. Small Business, Entrepreneurship, and Franchises.Inside Business: Carol's Daughter Grows Up with Beauty. Small Business: A Profile. The Importance of Small Businesses in Our Economy. The Pros and Cons of Smallness. Developing a Business Plan. The Small Business Administration. Franchising. Global Perspectives in Small Business. Biztech: Goodbye Cell Phone, Hello Wi-Fi Phone'. Entrepreneurial Challenge: When Should Entrepreneurs Use Outsourcing'. Business Around the World: Do's and Don'ts of International Franchising. Video Case 6.1. No Funny Business at Newbury Comics. Case 6.2. Teen Tycoons. Running a Business Part II. Finagle A Bagel: A Fast-

SynopsisThe Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in the Ninth Edition more closely examines economics, the role of teams, customer relationship management, and globalization. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The "Your Guide to an A" passkey ensures student success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.

LC Classification NumberHD70.U5P68 2008

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Business by Jack R. Kapoor, William M. Pride and Robert J. Hughes (2006, Library Binding)

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