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Business Marketing Management: B2B, International Edition by Michael Hutt, Thomas Speh (Paperback, 2009)

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About this product

Product Information

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

Product Identifiers

PublisherCengage Learning, INC International Concepts

ISBN-139780324581638

eBay Product ID (ePID)89170140

Product Key Features

Number of Pages688 Pages

LanguageEnglish

Publication NameBusiness Marketing Management: B2b, International Edition

Publication Year2009

SubjectManagement

TypeTextbook

AuthorMichael Hutt, Thomas Speh

FormatPaperback

Dimensions

Item Height251 mm

Item Weight1230 g

Item Width201 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorThomas Speh, Michael Hutt