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Building a Brand in a Week by Pete Laver (Paperback, 2002)

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ApproximatelyPHP 442.73

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About this product

Product Information

The use of branding is one of the most powerful ways of getting, keeping and using competitive business advantage. The idea of selling 'the brand' rather than just 'the product' has grown in prominence in recent years and is no longer just the concern of major multinationals. This book is aimed at businesses of all sizes that want to take their branding options seriously and have decided to build a lasting brand from their existing strengths.

Product Identifiers

PublisherJohn Murray Press

ISBN-139780340859018

eBay Product ID (ePID)87115115

Product Key Features

Number of Pages96 Pages

Publication NameBuilding a Brand in a Week

LanguageEnglish

SubjectManagement, Business

Publication Year2002

TypeTextbook

AuthorPete Laver

SeriesIn a Week S.

FormatPaperback

Dimensions

Item Height199 mm

Item Weight126 g

Item Width129 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorPete Laver