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About this product
Product Identifiers
PublisherPearson Education
ISBN-101292107847
ISBN-139781292107844
eBay Product ID (ePID)219162742
Product Key Features
Number of Pages296 Pages
Publication NameBrilliant Strategy for Business : How to Plan, Implement and Evaluate Strategy at Any Level of Management
LanguageEnglish
Publication Year2016
SubjectGeneral, Strategic Planning
TypeTextbook
AuthorChris Dalton
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight15.6 Oz
Item Length8.5 in
Item Width5.3 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2015-044283
IllustratedYes
Table Of ContentAbout the author Acknowledgements Introduction How the book is organised Part 1 Getting to grips with strategy 1 How to be a brilliant business strategist 2 Strategic issues 3 Strategic directions Part 2 Business level strategy 4 Finding competitive advantage 5 Strategy as learning and innovation 6 Strategy, day to day 7 How to lead, implement change and evaluate strategy Part 3 Strategic thinking in a changing world 8 The purpose and future of strategy 9 How to break the rules of strategy Epilogue Further reading Twenty prominent strategists Index
SynopsisIn Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.