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Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands by Kevin Budelmann, Yang Kim (Paperback, 2019)
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About this product
Product Information
Brand Identity Essentials, outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness-and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is 'On Brand?', Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.Product Identifiers
PublisherRockport Publishers Inc.
ISBN-139781631597084
eBay Product ID (ePID)17046478340
Product Key Features
Publication Year2019
SubjectAdvertising
Number of Pages232 Pages
LanguageEnglish
Publication NameBrand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands
TypeTextbook
AuthorKevin Budelmann, Yang Kim
FormatPaperback
Dimensions
Item Height254 mm
Item Width216 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorKevin Budelmann, Yang Kim
Series TitleEssential Design Handbooks
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