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Brand Revolution: Ousting Old Mideast Trading Mindsets by Said Aghil Baaghil (Paperback, 2012)

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About this product

Product Information

Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesn't automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive-no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution.

Product Identifiers

PublisheriUniverse

ISBN-139781469732527

eBay Product ID (ePID)212188779

Product Key Features

Number of Pages128 Pages

LanguageEnglish

Publication NameBrand Revolution: Ousting Old Mideast Trading Mindsets

Publication Year2012

SubjectEconomics, Marketing

TypeTextbook

AuthorSaid Aghil Baaghil

FormatPaperback

Dimensions

Item Height216 mm

Item Weight172 g

Item Width140 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorSaid Aghil Baaghil