About this product

Product Identifiers

PublisherPrinceton University Press

ISBN-100691136408

ISBN-139780691136400

eBay Product ID (ePID)63849191

Product Key Features

Book TitleBox : How the Shipping Container Made the World Smaller and the World Economy Bigger

Number of Pages400 Pages

LanguageEnglish

Publication Year2008

TopicIndustrial Design / Packaging, Political Economy, Economic History, Industries / Transportation

IllustratorYes

FeaturesRevised

GenrePolitical Science, Technology & Engineering, Business & Economics

AuthorMarc Levinson

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight19 Oz

Item Length9.2 in

Item Width6.1 in

Additional Product Features

Intended AudienceTrade

ReviewsUsing a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade. -- Leon Gettler "The Age", "[T]he insights the book provides make it a worthwhile read for anyone interested in how international trade in goods has evolved over the last 50 years."-- Meredith A. Crowley, World Trade Review, A lively and entertaining history of the shipping container. . . . The Box does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it. ---William Sjostrom, EH.Net, This is a smoothly written history of the ocean shipping container. . . . Marc Levinson turns it into a fascinating economic history of the last 50 years that helps us to understand globalization and industrial growth in North America. -- Harvey Schachter, Globe and Mail, International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... The Box makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old On the Waterfront ways and of those who made the box ubiquitous. ---Michael Arndt, BusinessWeek, Like much of today's international cargo, Marc Levinson's The Box arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained., "This is a smoothly written history of the ocean shipping container. . . . Marc Levinson turns it into a fascinating economic history of the last 50 years that helps us to understand globalization and industrial growth in North America." --Harvey Schachter, Globe and Mail, A fascinating new book. . . . [I]t shows vividly how resistance to technological change caused shipping movements to migrate away from the Hudson river to other East Coast ports., "[An] enlightening new history. . . . [The shipping container] was the real-world equivalent of the Internet revolution." --Justin Fox, Fortune [See full review http://bit.do/Box-Fortune-Fox], [An] enlightening new history. . . . [The shipping container] was the real-world equivalent of the Internet revolution. -- Justin Fox "Fortune", International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container....The Boxmakes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the oldOn the Waterfrontways and of those who made the box ubiquitous., "Marc Levinson's concern is business history on a grand scale. He tells a moral tale. There are villains ... and there is one larger than life hero: Malcom McLean. . . . Levinson has produced a fascinating exposition of the romance of the steel container. I'll never look at a truck in the same way again."-- Howard Davies, The Times (UK), Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best. ---David K. Hurst, Strategy + Business, "International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... The Box makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old On the Waterfront ways and of those who made the box ubiquitous." --Michael Arndt, BusinessWeek, International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... The Box makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old On the Waterfront ways and of those who made the box ubiquitous., "Marc Levinson's The Box . . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation."-- Chris Berg, Institute of Public Affairs Review, "By artfully weaving together the nuts and bolts of what happened at which port with the grand sweep of economic history, Levinson has produced a marvelous read for anyone who cares about how the interconnected world economy came to be." --Neil Irwin, Washington Post, The Boxis . . . an engrossing read. . . . The book is well-written, with detailed notes and an index. I found it absorbing and informative from the first page., "The continuous decline of ocean shipping costs in the last 40 years is rarely credited for the growth of global trade in contemporary literature. Don't miss this amazing history." --George Stalk, Boston Consulting Group and author of Surviving the China Riptide, "Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best."-- David K. Hurst, Strategy + Business, "Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to modern-day containerisation. It altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalization." -- The Economist, Winner of the 2007 Bronze Medal in Finance/Investment/Economics, Independent Publisher Book Awards, A lively and entertaining history of the shipping container. . . . "The Box" does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it. -- William Sjostrom "EH.Net", One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction., The Box is . . . an engrossing read. . . . The book is well-written, with detailed notes and an index. I found it absorbing and informative from the first page. -- Graham Williams, Sydney Morning Herald, "The Box" is . . . an engrossing read. . . . The book is well-written, with detailed notes and an index. I found it absorbing and informative from the first page. -- Graham Williams "Sydney Morning Herald", This is a smoothly written history of the ocean shipping container. . . . Marc Levinson turns it into a fascinating economic history of the last 50 years that helps us to understand globalization and industrial growth in North America. ---Harvey Schachter, Globe and Mail, This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . "The Box" makes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read. -- Craig B. Grossgart "Taiwan Business Topics", "There is much to like about Marc Levinson's recent book, The Box . . . . Levinson uses rich detail, a combination of archival and anecdotal data to build his story, and is constantly moving across levels of observation. . . . And the story of the box is a very good read." -- Administrative Science Quarterly, "Using a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade."-- Leon Gettler, The Age, "One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction." --Virginia Postrel, The New York Times, An engrossing read. . . . The book is well written, with detailed notes and an index. I found it absorbing and informative from the first page., "This well-researched and highly readable book about the ubiquitous containers that carry so much of the worlds freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . The Box makes for an excellent primer on innovation, risk taking, and strategic thinking. Its also a thoroughly good read."-- Craig B. Grossgart, Taiwan Business Topics, "A fascinating new book. . . . [I]t shows vividly how resistance to technological change caused shipping movements to migrate away from the Hudson river to other East Coast ports."-- Management Today, International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... "The Box" makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old "On the Waterfront" ways and of those who made the box ubiquitous. -- Michael Arndt "BusinessWeek", Like much of today's international cargo, Marc Levinson's The Box arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained. ---Tim W. Ferguson, The Wall Street Journal, One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction. ---Virginia Postrel, The New York Times, Here's another item we see every day that had a revolutionary effect. The shipping container didn't just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to. -- Bill Virgin, Seattle Post-Intelligencer, There is much to like about Marc Levinson's recent book,The Box. . . . Levinson uses rich detail, a combination of archival and anecdotal data to build his story, and is constantly moving across levels of observation. . . . And the story of the box is a very good read. -- Administrative Science Quarterly, The Box reveals the subject to be interesting and powerful, shedding light on all kinds of issues, from the role of trade unions to the Vietnam War., " The Box reveals the subject to be interesting and powerful, shedding light on all kinds of issues, from the role of trade unions to the Vietnam War."-- NUMAST Telegraph, " The Box is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy." --Pierre Desrochers, Independent Review, International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... The Box makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old On the Waterfront ways and of those who made the box ubiquitous. -- Michael Arndt, BusinessWeek, One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction. -- Virginia Postrel, The New York Times, Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best. -- David K. Hurst "Strategy + Business", "The Box" is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy. -- Pierre Desrochers "Independent Review", This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . The Box makes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read. -- Craig B. Grossgart, Taiwan Business Topics, "Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best." --David K. Hurst, Strategy + Business, "This book is dynamite. The experts who tell you the transistor and microchips changed the world are off base. The ugly, unglamorous, little-noticed shipping container has changed the world. Without it, there would be no globalization, no Wal-Mart, maybe even no high-tech. And what looks like low-tech is in fact a breathtaking technological innovation. Marc Levinson's sparkling and authoritative story is great fun to read, but it is spectacular economic history as well." --Peter L. Bernstein, author of Against the Gods: The Remarkable Story of Risk, Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best. -- David K. Hurst, Strategy + Business, "Using a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade." --Leon Gettler, The Age [See full review http://bit.do/TheBox-Age-Gettler], Honorable Mention for the 2006 John Lyman Book Award, Science and Technology category, North American Society for Ocean History, Marc Levinson'sThe Box. . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation., "Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to modern-day containerisation. It altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalization."-- The Economist, " The Box is . . . an engrossing read. . . . The book is well-written, with detailed notes and an index. I found it absorbing and informative from the first page."-- Graham Williams, Sydney Morning Herald, For sheer originality . . . [this book] by Marc Levinson, is hard to beat. The Box explains how the modern era of globalization was made possible, not by politicians agreeing to cut trade tariffs and quotas, but by the humble shipping container. ---David Smith, The Sunday Times, By artfully weaving together the nuts and bolts of what happened at which port with the grand sweep of economic history, Levinson has produced a marvelous read for anyone who cares about how the interconnected world economy came to be. -- Neil Irwin "Washington Post", "For sheer originality . . . [this book] by Marc Levinson, is hard to beat. The Box explains how the modern era of globalization was made possible, not by politicians agreeing to cut trade tariffs and quotas, but by the humble shipping container." --David Smith, The Sunday Times (London), There is much to like about Marc Levinson's recent book, The Box . . . . Levinson uses rich detail, a combination of archival and anecdotal data to build his story, and is constantly moving across levels of observation. . . . And the story of the box is a very good read. -- Administrative Science Quarterly, "Here's another item we see every day that had a revolutionary effect. The shipping container didn't just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to." --Bill Virgin, Seattle Post-Intelligencer, "[T]he insights the book provides make it a worthwhile read for anyone interested in how international trade in goods has evolved over the last 50 years." --Meredith A. Crowley, World Trade Review, "An engrossing read. . . . The book is well written, with detailed notes and an index. I found it absorbing and informative from the first page." -- Sydney Morning Herald, [A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold. ---Joe Nocera, The New York Times, "Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to modern-day containerisation. It altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalization." -- The Economist [See full review http://bit.do/Box-Economist], Marc Levinson's concern is business history on a grand scale. He tells a moral tale. There are villains ... and there is one larger than life hero: Malcom McLean. . . . Levinson has produced a fascinating exposition of the romance of the steel container. I'll never look at a truck in the same way again., By artfully weaving together the nuts and bolts of what happened at which port with the grand sweep of economic history, Levinson has produced a marvelous read for anyone who cares about how the interconnected world economy came to be. ---Neil Irwin, Washington Post, The Boxis highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy., "International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... The Box makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old On the Waterfront ways and of those who made the box ubiquitous."-- Michael Arndt, BusinessWeek, A lively and entertaining history of the shipping container. . . . The Box does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it., "By artfully weaving together the nuts and bolts of what happened at which port with the grand sweep of economic history, Levinson has produced a marvelous read for anyone who cares about how the interconnected world economy came to be."-- Neil Irwin, Washington Post, Here's another item we see every day that had a revolutionary effect. The shipping container didn't just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to., "The adoption of the modern shipping container may be a close second to the Internet in the way it has changed our lives. It has made products from every corner of the world commonplace and accessible everywhere. It has dramatically cut the cost of transportation and thereby made outsourcing a significant issue. It has transformed the world's port cities, and more. This book, very nicely written, makes a fascinating set of true stories of an apparently mundane subject, and dramatically illustrates how simple innovations can transform our lives." --William Baumol, Director, Berkley Center for Entrepreneurial Studies, author of The Free-Market Innovation Machine, Marc Levinson's concern is business history on a grand scale. He tells a moral tale. There are villains ... and there is one larger than life hero: Malcom McLean. . . . Levinson has produced a fascinating exposition of the romance of the steel container. I'll never look at a truck in the same way again. ---Howard Davies, The Times, Marc Levinson's concern is business history on a grand scale. He tells a moral tale. There are villains ... and there is one larger than life hero: Malcom McLean. . . . Levinson has produced a fascinating exposition of the romance of the steel container. I'll never look at a truck in the same way again. -- Howard Davies "The Times", "A lively and entertaining history of the shipping container. . . . The Box does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it." --William Sjostrom, EH.Net [See full review http://bit.do/TheBox-EH-Sjostrom], "Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake." --Bob Simmons, The Seattle Times [See full review http://bit.do/Box-ST-Simmons], [T]he insights the book provides make it a worthwhile read for anyone interested in how international trade in goods has evolved over the last 50 years. -- Meredith A. Crowley, World Trade Review, This is an ingenious analysis of containerization--a process that, Levinson argues, in fact made globalization possible. -- Business Voice, The Box reveals the subject to be interesting and powerful, shedding light on all kinds of issues, from the role of trade unions to the Vietnam War. -- NUMAST Telegraph, This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . .The Boxmakes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read., Winner of the 2007 Anderson Medal, Society for Nautical Research Winner of the 2007 Bronze Medal in Finance/Investment/Economics, Independent Publisher Book Awards Shortlisted for the 2006 Financial Times /Goldman Sachs Business Book of the Year Honorable Mention for the 2006 John Lyman Book Award, Science and Technology category, North American Society for Ocean History One of Financial Times (FT.com) Best Business Books of 2013 (chosen by guest critic Bill Gates, Chairman of Microsoft), Like much of today's international cargo, Marc Levinson's "The Box" arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained. -- Tim W. Ferguson "The Wall Street Journal", "Marc Levinson's concern is business history on a grand scale. He tells a moral tale. There are villains ... and there is one larger than life hero: Malcom McLean. . . . Levinson has produced a fascinating exposition of the romance of the steel container. I'll never look at a truck in the same way again." --Howard Davies, The Times (UK), Here's another item we see every day that had a revolutionary effect. The shipping container didn't just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to. -- Bill Virgin "Seattle Post-Intelligencer", [A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold., This is an ingenious analysis of containerization--a process that, Levinson argues, in fact made globalization possible., "This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . The Box makes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read." --Craig B. Grossgart, Taiwan Business Topics, The Box is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy., "The ubiquitous shipping container . . . as Mark Levinson's multilayered study shows . . . has transformed the global economy." -- The Australian, There is much to like about Marc Levinson's recent book, The Box . . . . Levinson uses rich detail, a combination of archival and anecdotal data to build his story, and is constantly moving across levels of observation. . . . And the story of the box is a very good read., "Here's another item we see every day that had a revolutionary effect. The shipping container didnt just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to."-- Bill Virgin, Seattle Post-Intelligencer, The Box is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy. ---Pierre Desrochers, Independent Review, The ubiquitous shipping container . . . as Mark Levinson's multilayered study shows . . . has transformed the global economy. -- The Australian, "A fascinating new book. . . . [I]t shows vividly how resistance to technological change caused shipping movements to migrate away from the Hudson river to other East Coast ports." -- Management Today, Marc Levinson's The Box . . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation. -- Chris Berg, Institute of Public Affairs Review, "Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake." --Bob Simmons, The Seattle Times, For sheer originality . . . [this book] by Marc Levinson, is hard to beat. The Box explains how the modern era of globalization was made possible, not by politicians agreeing to cut trade tariffs and quotas, but by the humble shipping container. -- David Smith "The Sunday Times", "[A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold." --Joe Nocera, The New York Times [See full review http://bit.do/Box-NYT-Nocera], There is much to like about Marc Levinson's recent book, "The Box," . . . Levinson uses rich detail, a combination of archival and anecdotal data to build his story, and is constantly moving across levels of observation. . . . And the story of the box is a very good read., "This is an ingenious analysis of containerization--a process that, Levinson argues, in fact made globalization possible."-- Business Voice, The ubiquitous shipping container . . . as Mark Levinson's multilayered study shows . . . has transformed the global economy., By artfully weaving together the nuts and bolts of what happened at which port with the grand sweep of economic history, Levinson has produced a marvelous read for anyone who cares about how the interconnected world economy came to be., Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake. -- Bob Simmons, The Seattle Times, "[An] enlightening new history. . . . [The shipping container] was the real-world equivalent of the Internet revolution."-- Justin Fox, Fortune, "A lively and entertaining history of the shipping container. . . . The Box does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it." --William Sjostrom, EH.Net, Here's another item we see every day that had a revolutionary effect. The shipping container didn't just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to. ---Bill Virgin, Seattle Post-Intelligencer, "The ubiquitous shipping container . . . as Mark Levinson's multilayered study shows . . . has transformed the global economy."-- The Australian, [An] enlightening new history. . . . [The shipping container] was the real-world equivalent of the Internet revolution. ---Justin Fox, Fortune, [A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold. -- Joe Nocera, The New York Times, The Box is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy. -- Pierre Desrochers, Independent Review, This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . The Box makes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read. ---Craig B. Grossgart, Taiwan Business Topics, Shortlisted for the 2006 Financial Times /Goldman Sachs Business Book of the Year Winner of the 2007 Bronze Medal in Finance/Investment/Economics, Independent Publisher Book Awards Honorable Mention for the 2006 John Lyman Book Award, Science and Technology category, North American Society for Ocean History Winner of the 2007 Anderson Medal, Society for Nautical Research, A lively and entertaining history of the shipping container. . . . The Box does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it. -- William Sjostrom, EH.Net, [A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold. -- Joe Nocera "The New York Times", " The Box is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy."-- Pierre Desrochers, Independent Review, "For sheer originality . . . [this book] by Marc Levinson, is hard to beat. The Box explains how the modern era of globalization was made possible, not by politicians agreeing to cut trade tariffs and quotas, but by the humble shipping container."-- David Smith, The Sunday Times (London), [T]he insights the book provides make it a worthwhile read for anyone interested in how international trade in goods has evolved over the last 50 years. ---Meredith A. Crowley, World Trade Review, " The Box is . . . an engrossing read. . . . The book is well-written, with detailed notes and an index. I found it absorbing and informative from the first page." --Graham Williams, Sydney Morning Herald, Using a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade. -- Leon Gettler, The Age, Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake., "A lively and entertaining history of the shipping container. . . . The Box does a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it."-- William Sjostrom, EH.Net, "This is a smoothly written history of the ocean shipping container. . . . Marc Levinson turns it into a fascinating economic history of the last 50 years that helps us to understand globalization and industrial growth in North America."-- Harvey Schachter, Globe and Mail, [An] enlightening new history. . . . [The shipping container] was the real-world equivalent of the Internet revolution., "This is an ingenious analysis of containerization--a process that, Levinson argues, in fact made globalization possible." -- Business Voice, "One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction." --Virginia Postrel, The New York Times [See full review http://bit.do/Box-NYT-Postrel], "Here's another item we see every day that had a revolutionary effect. The shipping container didn't just rearrange the shipping industry, or make winners of some ports (Seattle and Tacoma among them). It changed the dynamics and economics of where goods are made and shipped to."-- Bill Virgin, Seattle Post-Intelligencer, "A fascinating new book. . . . [I]t shows vividly how resistance to technological change caused shipping movements to migrate away from the Hudson river to other East Coast ports." -- Management Today [See full review http://bit.do/Box-MT], "An engrossing read. . . . The book is well written, with detailed notes and an index. I found it absorbing and informative from the first page."-- Sydney Morning Herald, "A fascinating history of the shipping container." --Richard N. Cooper, Foreign Affairs [See full review http://bit.do/TheBox-FE-Cooper], Marc Levinson's "The Box" . . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation. -- Chris Berg "Institute of Public Affairs Review", The Box is . . . an engrossing read. . . . The book is well-written, with detailed notes and an index. I found it absorbing and informative from the first page., Using a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade. ---Leon Gettler, The Age, A lively and entertaining history of the shipping container. . . .The Boxdoes a fine job of demonstrating how exciting the container industry is, and how much economists stand to lose by ignoring it., "Using a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade." --Leon Gettler, The Age, " The Box reveals the subject to be interesting and powerful, shedding light on all kinds of issues, from the role of trade unions to the Vietnam War." -- NUMAST Telegraph, This is a smoothly written history of the ocean shipping container. . . . Marc Levinson turns it into a fascinating economic history of the last 50 years that helps us to understand globalization and industrial growth in North America., Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to modern-day containerisation. It altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalization. -- The Economist, "International trade . . . owes its exponential growth to something utterly ordinary and overlooked, says author Marc Levinson: the metal shipping container.... The Box makes a strong argument. . . . Levinson . . . spins yarns of the men who fought to retain the old On the Waterfront ways and of those who made the box ubiquitous." --Michael Arndt, BusinessWeek [See full review http://bit.do/Box-BW-Arndt], Marc Levinson's The Box . . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation., " The Box is highly recommended for anyone with an interest in understanding the emergence of our contemporary 'globalized' world economy." --Pierre Desrochers, Independent Review [See full review http://bit.do/TheBox-IndReview-Desrochers], A fascinating new book. . . . [I]t shows vividly how resistance to technological change caused shipping movements to migrate away from the Hudson river to other East Coast ports. -- Management Today, Marc Levinson'sThe Boxis . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake., By artfully weaving together the nuts and bolts of what happened at which port with the grand sweep of economic history, Levinson has produced a marvelous read for anyone who cares about how the interconnected world economy came to be. -- Neil Irwin, Washington Post, Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best., "Fascinating, informative, wonderfully historicized. This is a terrific untold story." --Nelson Lichtenstein, University of California, Santa Barbara, and editor of Wal-Mart: the Face of Twenty-First Century Capitalism, "[A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold."-- Joe Nocera, The New York Times, "[An] enlightening new history. . . . [The shipping container] was the real-world equivalent of the Internet revolution." --Justin Fox, Fortune, "Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake."-- Bob Simmons, The Seattle Times, "Like much of today's international cargo, Marc Levinson's The Box arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained."-- Tim W. Ferguson, The Wall Street Journal, One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction. -- Virginia Postrel "The New York Times", "Author and economist Marc Levinson recounts the little-known story of how the humble shipping container has revolutionized world commerce. He tells his tale using just the right blend of hard economic data and human interest. . . . Mr. Levinson's elegant weave of transportation economics, innovation, and geography is economic history at its accessible best." --David K. Hurst, Strategy + Business [See full review http://bit.do/TheBox-Strategy-Hurst], "This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . The Box makes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read."-- Craig B. Grossgart, Taiwan Business Topics, Mr Levinson. . . . makes a strong case that it was McLean's thinking that led to modern-day containerisation. It altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalization., Using a blend of hard economic data and financial projections, combined with human interest, Levinson manages to provide insights into a revolution that changed transport forever and transformed world trade., Marc Levinson's "The Box" is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake. -- Bob Simmons "The Seattle Times", "Marc Levinson's The Box . . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation." --Chris Berg, Institute of Public Affairs Review, Like much of today's international cargo, Marc Levinson's The Box arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained. -- Tim W. Ferguson, The Wall Street Journal, One of Financial Times (FT.com) Best Business Books of 2013 (chosen by guest critic Bill Gates, Chairman of Microsoft), "There is much to like about Marc Levinson's recent book, The Box . . . . Levinson uses rich detail, a combination of archival and anecdotal data to build his story, and is constantly moving across levels of observation. . . . And the story of the box is a very good read."-- Administrative Science Quarterly, Marc Levinson's The Box . . . illustrates clearly how great risks are taken by entrepreneurs when entrenched interests and government regulators conspire against them. Even after these opponents are dispatched, technological and economic uncertainty plague the entrepreneur just as much as the vaunted 'first-mover advantage' blesses him, perhaps more. The story of the shipping container is the story of the opponents of innovation. ---Chris Berg, Institute of Public Affairs Review, "Ingenious analysis of the phenomenon of containerism." --Stefan Stern, Financial Times [See full review http://bit.do/TheBox-FT-Stern], "Like much of today's international cargo, Marc Levinson's The Box arrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained." --Tim W. Ferguson, The Wall Street Journal, "One of the most significant, yet least noticed, economic developments of the last few decades [was] the transformation of international shipping. . . . The idea of containerization was simple: to move trailer-size loads of goods seamlessly among trucks, trains and ships, without breaking bulk. . . . Along the way, even the most foresighted people made mistakes and lost millions. . . . [A] classic tale of trial and error, and of creative destruction."-- Virginia Postrel, The New York Times, This well-researched and highly readable book about the ubiquitous containers that carry so much of the world's freight will no doubt surprise most readers with its description of the immensity of the impact this simple rectangular steel box has had on global and regional economics, employment, labor relations, and the environment. . . . The Box makes for an excellent primer on innovation, risk taking, and strategic thinking. It's also a thoroughly good read., An engrossing read. . . . The book is well written, with detailed notes and an index. I found it absorbing and informative from the first page. -- Sydney Morning Herald, Marc Levinson's concern is business history on a grand scale. He tells a moral tale. There are villains ... and there is one larger than life hero: Malcom McLean. . . . Levinson has produced a fascinating exposition of the romance of the steel container. I'll never look at a truck in the same way again. -- Howard Davies, The Times, Marc Levinson's The Box is . . . broad-ranging and . . . readable. It describes not just the amazing course of the container-ship phenomenon but the turmoil of human affairs in its wake. ---Bob Simmons, The Seattle Times, "[A] smart, engaging book. . . . Mr. Levinson makes a persuasive case that the container has been woefully underappreciated. . . . [T]he story he tells is that of a classic disruptive technology: the world worked in one fashion before the container came onto the scene, and in a completely different fashion after it took hold." --Joe Nocera, The New York Times, Like much of today's international cargo, Marc Levinson'sThe Boxarrives 'just in time.'. . . It is a tribute to the box itself that far-off places matter so much to us now: It has eased trade, sped up delivery, lowered prices and widened the offering of goods everywhere. Not bad for something so simple and self-contained., For sheer originality . . . [this book] by Marc Levinson, is hard to beat. The Box explains how the modern era of globalization was made possible, not by politicians agreeing to cut trade tariffs and quotas, but by the humble shipping container., [T]he insights the book provides make it a worthwhile read for anyone interested in how international trade in goods has evolved over the last 50 years.

Dewey Edition22

TitleLeadingThe

Dewey Decimal387.5/442

Edition DescriptionRevised edition

Table Of ContentAcknowledgments ix Chapter 1: The World the Box Made 1 Chapter 2: Gridlock on the Docks 16 Chapter 3: The Trucker 36 Chapter 4: The System 54 Chapter 5: The Battle for New York's Port 76 Chapter 6: Union Disunion 101 Chapter 7: Setting the Standard 127 Chapter 8: Takeoff 150 Chapter 9: Vietnam 171 Chapter 10: Ports in a Storm 189 Chapter 11: Boom and Bust 212 Chapter 12: The Bigness Complex 231 Chapter 13: The Shippers' Revenge 245 Chapter 14: Just in Time 264 Abbreviations 279 Notes 281 Bibliography 343 Index 365

SynopsisIn April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about. Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible. But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential. Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe., In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. "The Box" tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about. Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible. But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential. Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheapthat industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.

LC Classification NumberTA1215.L47 2008

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Box : How the Shipping Container Made the World Smaller and the World Economy Bigger by Marc Levinson (2008, Trade Paperback)

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