Product Information
Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.Product Identifiers
PublisherSage Publications Inc
ISBN-139781412974912
eBay Product ID (ePID)96739604
Product Key Features
Publication Year2009
SubjectAdvertising
Number of Pages368 Pages
LanguageEnglish
Publication NameAdvertising Creative: Strategy, Copy, and Design
TypeTextbook
AuthorTom Altstiel, Jean M. Grow
FormatPaperback
Dimensions
Item Height280 mm
Item Width216 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorJean M. Grow, Tom Altstiel