Advertising Creative: Strategy, Copy, and Design by Tom Altstiel, Jean M. Grow (Paperback, 2009)

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About this product

Product Information

Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.

Product Identifiers

PublisherSage Publications Inc
ISBN-139781412974912
eBay Product ID (ePID)96739604

Product Key Features

Publication Year2009
SubjectAdvertising
Number of Pages368 Pages
LanguageEnglish
Publication NameAdvertising Creative: Strategy, Copy, and Design
TypeTextbook
AuthorTom Altstiel, Jean M. Grow
FormatPaperback

Dimensions

Item Height280 mm
Item Width216 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorJean M. Grow, Tom Altstiel
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