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Advertising Campaign Design: Just the Essentials by Robyn Blakeman (Paperback, 2011)
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About this product
Product Information
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.Product Identifiers
PublisherTaylor & Francis Ltd
ISBN-139780765625533
eBay Product ID (ePID)178020925
Product Key Features
Number of Pages247 Pages
Publication NameAdvertising Campaign Design: Just the Essentials
LanguageEnglish
SubjectAdvertising
Publication Year2011
TypeTextbook
AuthorRobyn Blakeman
FormatPaperback
Dimensions
Item Height229 mm
Item Weight363 g
Item Width152 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorRobyn Blakeman
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