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Research Methods and Data Analysis for Business Decisions : A Primer Using Sp...
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Located in: Castle Donington, United Kingdom
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eBay item number:404894112137
Item specifics
- Condition
- Book Title
- Research Methods and Data Analysis for Business Decisions : A Pri
- ISBN
- 9783030844202
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Subject Area
- Social Research
- Language
- English
- Publication Name
- Research Methods and Data Analysis for Business Decisions: a Primer Using Spss
- Item Height
- 235mm
- Publisher
- Springer Nature Switzerland A&G
- Item Width
- 155mm
- Subject
- Computer Science, Mathematics, Management
- Number of Pages
- 253 Pages
About this product
Product Information
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Product Identifiers
Publisher
Springer Nature Switzerland A&G
ISBN-13
9783030844202
eBay Product ID (ePID)
7049056509
Product Key Features
Subject Area
Social Research
Publication Name
Research Methods and Data Analysis for Business Decisions: a Primer Using Spss
Format
Hardcover
Language
English
Subject
Computer Science, Mathematics, Management
Publication Year
2021
Type
Textbook
Number of Pages
253 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Additional Product Features
Series Title
Classroom Companion: Business
Country/Region of Manufacture
Switzerland
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 307932304
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eBay item number:404894112137
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