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Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche
US $29.04
ApproximatelyPHP 1,614.86
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Brand New
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eBay item number:402906110342
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Powering Content: Building a Nonstop Content Marketing Machine
- Publication Date
- 2017-06-25
- ISBN
- 9781491963746
- Subject Area
- Business & Economics
- Publication Name
- Powering Content : Building a Nonstop Content Marketing Machine
- Publisher
- O'reilly Media, Incorporated
- Item Length
- 9 in
- Subject
- Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
- Publication Year
- 2017
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 15.9 Oz
- Item Width
- 6 in
- Number of Pages
- 308 Pages
About this product
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
1491963743
ISBN-13
9781491963746
eBay Product ID (ePID)
235534575
Product Key Features
Number of Pages
308 Pages
Language
English
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Subject
Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
15.9 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2017-448669
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/72028546
Synopsis
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
LC Classification Number
HF5415.127
Item description from the seller
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