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The Retail Innovation Toolkit: 42 Category Management Tools for Growth by Consta

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Last updated on May 24, 2024 23:25:38 PHTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9789401477192
Type
NA
Publication Name
NA
ISBN
9789401477192
Book Title
Retail Innovation Toolkit
Item Length
9.6 in
Publisher
Lannoo N. V., Uitgeverij
Publication Year
2021
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.6 in
Author
Berkhout
Genre
Business & Economics
Topic
Industries / Retailing, Marketing / General, E-Commerce / Internet Marketing, Commerce
Item Width
6.9 in
Item Weight
16.5 Oz
Number of Pages
216 Pages

About this product

Product Information

* 42 practical tools for growth* Accessible through the many practical examples, frameworks and case studies* Innovative vision on category management through crossover with ideas from Experience Design and product innovationHOW TO: design an enjoyable and/or eff­icient shopper experience. adapt your retail format to new societal trends while keeping the retail brand differentiating. energize supplier-retailer relationships and face the challenges ahead in an open and a collaborative way. Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitization and the demand for an inclusive and a sustainable society call for new ways of defining the future together. Everyone needs to be mobilized, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately. The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilize collaboration within and among retailer and supplier organizations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.

Product Identifiers

Publisher
Lannoo N. V., Uitgeverij
ISBN-10
9401477191
ISBN-13
9789401477192
eBay Product ID (ePID)
14050415338

Product Key Features

Book Title
Retail Innovation Toolkit
Author
Berkhout
Format
Trade Paperback
Language
English
Topic
Industries / Retailing, Marketing / General, E-Commerce / Internet Marketing, Commerce
Publication Year
2021
Illustrator
Yes
Genre
Business & Economics
Number of Pages
216 Pages

Dimensions

Item Length
9.6 in
Item Height
0.6 in
Item Width
6.9 in
Item Weight
16.5 Oz

Additional Product Features

Lc Classification Number
Hf5429
Target Audience
Trade
Dewey Decimal
658.87
Dewey Edition
23

Item description from the seller

grandeagleretail

grandeagleretail

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