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Advertising and Promotions: An Integrated Brand Approach, Intern

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Very Good

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GBP 5.60

ApproximatelyPHP 415.99

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Located in: South East, United Kingdom

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eBay item number:395210107293

Last updated on Jun 20, 2024 05:51:43 PHTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Book Title: Advertising and Promotions: An Integrated Brand Approach, Intern

ISBN: 9780538479868

Publication Year: 2011

Type: Textbook

Format: Paperback

Language: English

Publication Name: Advertising and Promotions: an Integrated Brand Approach, International Edition

Item Height: 277mm

Author: Hans Kaufmann, Chris Allen, Thomas O'guinn, Richard Semenik

Publisher: Cengage Learning, INC International Concepts

Item Width: 218mm

Subject: Advertising, Marketing

Item Weight: 1476g

Number of Pages: 752 Pages

About this product

Product Information

Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising - demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.

Product Identifiers

Publisher

Cengage Learning, INC International Concepts

ISBN-13

9780538479868

eBay Product ID (ePID)

109269385

Product Key Features

Author

Hans Kaufmann, Chris Allen, Thomas O'guinn, Richard Semenik

Publication Name

Advertising and Promotions: an Integrated Brand Approach, International Edition

Format

Paperback

Language

English

Subject

Advertising, Marketing

Publication Year

2011

Type

Textbook

Number of Pages

752 Pages

Dimensions

Item Height

277mm

Item Width

218mm

Item Weight

1476g

Additional Product Features

Title_Author

Chris Allen, Richard Semenik, Hans Kaufmann, Thomas O'guinn

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Value Added Tax Number:

GB 724498118

Seller assumes all responsibility for this listing.

eBay item number:395210107293

Last updated on Jun 20, 2024 05:51:43 PHTView all revisionsView all revisions

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South East, United Kingdom

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