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Marketing by Michael Levy and Dhruv Grewal 2009 Hardcover
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Located in: Warrenville, Illinois, United States
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Estimated between Mon, 17 Jun and Fri, 21 Jun to 43230
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eBay item number:395031610476
Item specifics
- Condition
- Subject
- Marketing / General
- ISBN
- 9780073380957
- Subject Area
- Business & Economics
- Publication Name
- Marketing
- Item Length
- 11.2 in
- Publisher
- McGraw-Hill Higher Education
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3 in
- Item Width
- 8.6 in
- Item Weight
- 57.6 Oz
- Number of Pages
- 720 Pages
About this product
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073380954
ISBN-13
9780073380957
eBay Product ID (ePID)
66184174
Product Key Features
Publication Name
Marketing
Format
Hardcover
Language
English
Subject
Marketing / General
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Number of Pages
720 Pages
Dimensions
Item Length
11.2 in
Item Height
1.3 in
Item Width
8.6 in
Item Weight
57.6 Oz
Additional Product Features
Edition Number
2
LCCN
2008-053218
Lc Classification Number
Hf5415.G675 2010
Table of Content
Section One Assessing the Marketplace Chapter 1 Overview of Marketing Chapter 2 Developing Marketing Strategies and a Marketing Plan Chapter 3 Marketing Ethics Chapter 4 Analyzing the Marketing Environment Section Two Understanding the Marketplace Chapter 5 Consumer Behavior Chapter 6 Business-to-Business Marketing Chapter 7 Global Marketing Section Three Targeting the Marketplace Chapter 8 Segmentation, Targeting, and Positioning Chapter 9 Marketing Research and Information Systems Section Four Value Creation Chapter 10 Product, Branding, and Package Decisions Chapter 11 Developing New Products Chapter 12 Services: The Intangible Product Section Five Value Capture Chapter 13 Pricing Concepts for Establishing Value Chapter 14 Strategic Pricing Methods Section Six Value Delivery: Designing the Channel and Supply Chain Chapter 15 Supply Chain Management Chapter 16 Retailing and Multi-Channel Marketing Section Seven Value Communication Chapter 17 Integrated Marketing Communications Chapter 18 Advertising and Sales Promotions Chapter 19 Personal Selling and Sales Management
Copyright Date
2010
Target Audience
College Audience
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:395031610476
Postage and handling
Item location:
Warrenville, Illinois, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Postage (USPS Media MailTM) | Estimated between Mon, 17 Jun and Fri, 21 Jun to 43230 |
| Free Local Pickup | United States | Local Pickup |
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