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Experience Design – A Framework for Integrating Brand, Experience, and Value
GBP 18.46
ApproximatelyPHP 1,389.68
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: AL7 1AD, United Kingdom
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Estimated between Sat, 3 May and Wed, 14 May to 43230
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eBay item number:394947378570
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- BIC Subject Area 1
- Business & management [KJ]
- ISBN
- 9781118609637
About this product
Product Information
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about experience design, from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118609637
eBay Product ID (ePID)
176660129
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
Experience Design: a Framework for Integrating Brand, Experience, and Value
Publication Year
2013
Subject
Management
Type
Textbook
Format
Paperback
Dimensions
Item Height
228 mm
Item Weight
406 g
Item Width
150 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 428215114
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