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Emotional Capital: Capturing Hearts and Minds to ... by Thomson, Kevin Paperback

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
ISBN
9781841120980
EAN
9781841120980
Book Title
Emotional Capital : Maximising the Intangible ASSETS at the Heart of Brand and Business Success
Item Length
9in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2001
Format
Trade Paperback
Language
English
Item Height
0.9in
Author
Kevin Thomson
Genre
Self-Help, Business & Economics
Topic
Personal Success, General, Motivational & Inspirational
Item Width
6in
Item Weight
19 Oz
Number of Pages
366 Pages

About this product

Product Information

In Emotional Capital, Thomson illustrates the real-life impact of a fired-up workforce on financial performance and shows how to manage and leverage knowledge and emotion to drive positive change and lasting business success.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1841120987
ISBN-13
9781841120980
eBay Product ID (ePID)
1880516

Product Key Features

Book Title
Emotional Capital : Maximising the Intangible ASSETS at the Heart of Brand and Business Success
Author
Kevin Thomson
Format
Trade Paperback
Language
English
Topic
Personal Success, General, Motivational & Inspirational
Publication Year
2001
Genre
Self-Help, Business & Economics
Number of Pages
366 Pages

Dimensions

Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
19 Oz

Additional Product Features

Table of Content
Foreword by Lawrence Weinbach, Unisys Corporation. Preface. About My Notes. Acknowledgements. Introduction. Intellectual Versus Emotional Capital. Elements of Emotional Capital Inside and Out. The Past, Present and Future of Emotional Capital: A Timeline. A Strategic Approach to Managing Your Internal Customers. The Six Dimensions of Marketing-Driven Relationships. Processes for Business Success: The Six Is. Climate, Language and Culture. The New Financial Model - From Volume to Value to Vision. A Final Word ( and a Glimpse into the Future). Glossary of Terms. Recommended Reading List. About the Author. Index.
Copyright Date
1998
Dewey Decimal
658.3/14
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

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