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Condition:
Very Good
3 available / 1 sold
Price:
GBP 3.49
ApproximatelyPHP 259.25
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Located in: GB, United Kingdom
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eBay item number:391523835772
Last updated on Jun 22, 2024 19:16:58 PHTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Go: An Airline Adventure
Book Title
Go: An Airline Adventure
ISBN
0751535605
EAN
9780751535600
Binding
Paperback / softback
Date of Publication
20051201
Release Title
Go: An Airline Adventure
Artist
Cassani, Barbara
Brand
N/A
Colour
N/A
Publication Year
2005
Type
Textbook
Format
Paperback
Language
English
Publication Name
Go: an Airline Adventure
Item Height
198mm
Author
Kenny Kemp, Barbara Cassani
Publisher
Little, Brown Book Group
Item Width
126mm
Subject
Business
Item Weight
396g
Number of Pages
320 Pages

About this product

Product Information

Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with 25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid 110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing 374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.

Product Identifiers

Publisher
Little, Brown Book Group
ISBN-13
9780751535600
eBay Product ID (ePID)
91493671

Product Key Features

Author
Kenny Kemp, Barbara Cassani
Publication Name
Go: an Airline Adventure
Format
Paperback
Language
English
Subject
Business
Publication Year
2005
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
198mm
Item Width
126mm
Item Weight
396g

Additional Product Features

Title_Author
Kenny Kemp, Barbara Cassani
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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