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More Words That Sell: A Thesaurus to Help You Promote Your Produ
AU $28.05
ApproximatelyPHP 1,005.87
Condition:
“Slight Creasing To Spine and Wear To Edges Of Pages”
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: South East, United Kingdom
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eBay item number:388479700099
Item specifics
- Condition
- Good
- Seller Notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- More Words That Sell: A Thesaurus to Help You Promote Your Produ
- ISBN
- 9780071418539
About this product
Product Information
A reference for anyone who would like access to key words that make a difference in selling. Like its predecessor, Words That Sell , it is arranged by category, and consists mainly of lists of descriptive words and phrases, plus checklists, quick-reference tips and other features. It also includes special-purpose lists that fall outside of the scope of the first book. These include: power words (for heightening impact); action verbs; positive personal qualities (for selling oneself); negative qualities (for putting down the competition); fine distinctions (closely-related words and their connotations); cliches (to avoid); product colours (appealing alternatives to red, white, blue, yellow and so on); sounds; flavours; smells; textures; and general advertising words that reflect trends in popular culture. The author also covers words and phrases used in niche advertising such as: financial and insurance; subscription/publishing; consumer products; business-to-business; self-improvement; small business services; corporate image; fundraising; technology; youth market; senior market; and collectibles. The impact of Internet advertising is acknowledged with lists of email grabbers , a brief text section on Internet advertising does and don'ts, capsule profiles of Internet advertising media options, a special mini-primer on tailoring one's writing to the Internet, and a list of Internet advertising key words for quick reference.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071418539
eBay Product ID (ePID)
96261770
Product Key Features
Number of Pages
176 Pages
Language
English
Publication Name
More Words That Sell
Publication Year
2003
Subject
Writing & Reading, Education, Advertising
Type
Thesaurus
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
327 g
Item Width
185 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 724498118
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