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Communications Writing and Design: The Integrated Manual for Marketing, Advertis

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9781119118879
Book Title
Communications Writing and Design
ISBN
9781119118879

About this product

Product Information

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119118879
eBay Product ID (ePID)
237284557

Product Key Features

Number of Pages
216 Pages
Publication Name
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations
Language
English
Subject
Business
Publication Year
2017
Type
Textbook
Author
John Dimarco
Format
Paperback

Dimensions

Item Height
246 mm
Item Weight
490 g
Item Width
193 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
John Dimarco

Item description from the seller

Seller business information

VAT number: GB 324767388
About this seller

The Nile UK Shop

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