Picture 1 of 1
Gallery
Picture 1 of 1
Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Pro
GBP 29.73
ApproximatelyPHP 2,266.71
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
2 available
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
GBP 4.88 (approx PHP 372.07) Standard Int'l Postage.
Located in: London, United Kingdom
Delivery:
Estimated between Mon, 23 Jun and Wed, 2 Jul to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:388364189647
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9780123919229
- Book Title
- Content Strategy at Work
- ISBN
- 9780123919229
About this product
Product Information
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.
Product Identifiers
Publisher
Elsevier Science & Technology
ISBN-13
9780123919229
eBay Product ID (ePID)
112308901
Product Key Features
Number of Pages
184 Pages
Publication Name
Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Format
Paperback
Dimensions
Item Height
235 mm
Item Weight
440 g
Item Width
191 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 324767388
Seller feedback (51,503)
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- 0***v (5)- Feedback left by buyer.Past monthVerified purchaseGreat book, delivered promptly!
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
Seller feedback (51,503)
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- 0***v (5)- Feedback left by buyer.Past monthVerified purchaseGreat book, delivered promptly!
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time