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Design Thinking for Strategic Innovation: What They... by Mootee, Idris Hardback
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Item specifics
- Condition
- ISBN
- 1118620127
- EAN
- 9781118620120
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- Design Thinking for Strategic Innovation: What They Can't Teac...
- Artist
- Mootee, Idris
- Brand
- N/A
- Colour
- N/A
- Book Title
- Design Thinking for Strategic Innovation : What They Can't Teach You at Business or Design School
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 8.1 in
- Publication Year
- 2013
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Personal Success, Industrial Design / General, General, Strategic Planning, Organizational Development
- Item Weight
- 24.1 Oz
- Item Width
- 8.1 in
- Number of Pages
- 224 Pages
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118620127
ISBN-13
9781118620120
eBay Product ID (ePID)
160048134
Product Key Features
Book Title
Design Thinking for Strategic Innovation : What They Can't Teach You at Business or Design School
Number of Pages
224 Pages
Language
English
Topic
Personal Success, Industrial Design / General, General, Strategic Planning, Organizational Development
Publication Year
2013
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
24.1 Oz
Item Length
8.1 in
Item Width
8.1 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.4063
Table Of Content
Acknowledgments ix Foreword Erik Roth x SCENE 01 There's No More Business As Usual viii The Butterfly Effect and Long-Range Planning 12 Applied Design Thinking Is Strategic Innovation 16 Time to Think beyond Crisis Mode 18 Changing Management Paradigms 22 SCENE 02 What Is Design Thinking, Really? 26 Is Design Thinking a Science or an Art? 34 Design Thinking Has Been Oversimplified 38 SCENE 03 Applied Design Thinking in Business and Strategy 46 Design Thinking to the Rescue 56 We've Lost Touch with What's around Us 58 Every Future Business Leader Needs to Be a Good Design Thinker 60 The 10 Design Thinking Principles That Redefine Business Management 62 SCENE 04 Introducing the Design Thinking MBA 76 Business Challenge 01: Growth 82 Business Challenge 02: Predictability 94 Business Challenge 03: Change 108 Business Challenge 04: Maintaining Relevance 118 Business Challenge 05: Extreme Competition 126 Business Challenge 06: Standardization 136 Business Challenge 07: Creative Culture 148 Business Challenge 08: Strategy and Organization 156 SCENE 05 Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies 188 About the Author 203 Photo Credits 204 Index 205
Synopsis
BUSINESS AS USUAL IS DONE FOR. As technological innovation has accelerated, people, communities, and organizations have become more connected than ever before. We talk more, share more, and expect more. This disruption has changed the way consumers do business. We watch iPads not TV. We dont believe the hype. We shop online not in stores. We dont want to eat junk ingredients. We want what we want when we want it and at the price we want it. In this environment, the traditional ways of running a business just wont work anymore. Enter design thinking. Design Thinking for Strategic Innovation explains how design thinking can bring about creative solutions to solve complex business problems. Through real life examples, it shows how design thinking has been applied across different industries and contexts. An essential guide for any business seeking to use design as a problem-solving tool, Design Thinking for Strategic Innovation offers a methodology to transform companies and cultures. YOULL LEARN: How to apply design thinking to your long-range planning Why every future business leader needs to be a good design thinker The 10 design thinking principles that redefine business management Design thinking framework tailored to the eight key challenges that businesses face How to create a design thinking culture within your company Hiring design thinkers is not enough. Discover how to build design thinking into your organizations DNA. Revolutionize your approach to solving your businesss greatest challenges with the power of Design Thinking for Strategic Innovation ., A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation ., A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.
LC Classification Number
HD58.8
Item description from the seller
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Value Added Tax Number:
- GB 922696893
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