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Ikonica : A Field Guide to Canada's Brandscape, Paperback by Hanna, Jeanette;...
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2 available
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Located in: Jessup, Maryland, United States
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Estimated between Sat, 15 Jun and Fri, 21 Jun to 43230
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Seller information
- 96.8% positive feedback
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eBay item number:386820432204
Item specifics
- Condition
- Book Title
- Ikonica : A Field Guide to Canada's Brandscape
- ISBN
- 9781553652755
- Subject Area
- Design, Business & Economics, Référence
- Publication Name
- Ikonica : a Field Guide to Canada's Brandscape
- Item Length
- 10 in
- Publisher
- Douglas AND Mcintyre (2013) LTD.
- Subject
- Graphic Arts / Branding & Logo Design, Marketing / General, Consumer Guides, International / General
- Publication Year
- 2008
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1 in
- Item Width
- 8 in
- Item Weight
- 28.9 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
From Roots to Rogers, Tim Hortons to Cirque du Soleil, Ikonica is a witty, thoughtful tour of the prime movers, triumphs, and flops of Canada's complex "brandscape." The first book to explore the country's rich and unique brand heritage as well as emerging trends, Ikonica draws on authors Jeannette Hanna's and Alan Middleton's years of experience as brand strategists. They profile global players like Four Seasons Hotels, domestic upstarts like WestJet, and everything in between. The book includes interviews with major business and cultural figures such as Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain), and William Thorsell (Royal Ontario Museum). The authors also offer a provocative analysis of what it takes for Canadian brands to "punch above their weight" in the economic minefield that is today's global marketplace. Pop packaging and 150 vibrant illustrations make Ikonica as appealing to students of culture as to businesspeople, marketers, and corporate history buffs.
Product Identifiers
Publisher
Douglas AND Mcintyre (2013) LTD.
ISBN-10
1553652754
ISBN-13
9781553652755
eBay Product ID (ePID)
65684303
Product Key Features
Publication Name
Ikonica : a Field Guide to Canada's Brandscape
Format
Trade Paperback
Language
English
Subject
Graphic Arts / Branding & Logo Design, Marketing / General, Consumer Guides, International / General
Publication Year
2008
Type
Not Available
Subject Area
Design, Business & Economics, Référence
Number of Pages
224 Pages
Dimensions
Item Length
10 in
Item Height
1 in
Item Width
8 in
Item Weight
28.9 Oz
Additional Product Features
Number of Volumes
1 Vol.
Reviews
Now here's the perfect way for any loyal citizen with a bent toward commerce to gear up for the Canada Day weekend. [ Jeannette Hanna & Alan Middleton ]...have teamed to produce one of the more handsomely packages business books of this or any other season, Ikonica ...While the core of the book is its treatment of brands...the wee essays ponder the notion of what is definably Canadian.
Copyright Date
2008
Dewey Decimal
685.8/270971
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:386820432204
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Item location:
Jessup, Maryland, United States
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