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Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel by Rainer H

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Brand New

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3 available

Price:

US $48.59

ApproximatelyPHP 2,824.01

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Located in: Fairfield, Ohio, United States

Delivery:

Estimated between Thu, 13 Jun and Tue, 25 Jun to 43230

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grandeagleretail (920200)
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eBay item number:386711199568

Last updated on May 19, 2024 18:22:45 PHTView all revisionsView all revisions

Item specifics

Condition: Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab

ISBN-13: 9783834917546

Book Title: Web-Exzellenz im E-Commerce

ISBN: 9783834917546

Publication Year: 2010

Type: Textbook

Format: Trade Paperback

Language: German

Publication Name: Web-Exzellenz Im E-Commerce : Innovation Und Transformation Im Handel

Item Height: 0.3in

Author: Andreas Haug

Item Length: 9.4in

Publisher: Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh

Item Width: 6.7in

Item Weight: 24.9 Oz

Number of Pages: Xii, 358 Pages

About this product

Product Information

E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen. Das betrifft nicht nur die Geschäftsidee, sondern auch das Geschäftsmodell und behandelt alle relevanten Themen des E-Commerce von der Innovation bis zur Transformation. Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Otto Group, eVenture Capital Partners u.a.) die moderne und erfolgreiche Handelspraxis.

Product Identifiers

Publisher

Betriebswirtschaftlicher Verlag DR. Th. Gabler Gmbh

ISBN-10

3834917540

ISBN-13

9783834917546

eBay Product ID (ePID)

203646695

Product Key Features

Author

Andreas Haug

Publication Name

Web-Exzellenz Im E-Commerce : Innovation Und Transformation Im Handel

Format

Trade Paperback

Language

German

Publication Year

2010

Type

Textbook

Number of Pages

Xii, 358 Pages

Dimensions

Item Length

9.4in

Item Height

0.3in

Item Width

6.7in

Item Weight

24.9 Oz

Additional Product Features

Number of Volumes

1 Vol.

Lc Classification Number

Hd30.28

Original Language

German

Table of Content

Innovation und Transformation im Handel.- Aktuelle Situation und zukünftige Herausforderungen im E-Commerce.- Warum Web-Exzellenz Schlüsselthema für erfolgreiche Händler ist.- Innovationsmanagement im Digital Business.- Erschließung neuer Kundenpotenziale im E-Commerce.- Online Customer Segmentation in Shopping-Clubs.- Suchmaschinen als zentrale Traffic-Quelle im digitalen Zeitalter.- Das Potenzial von Kundenbeteiligung im Web-2.0-Online-Shop.- Twitter - What's happening'.- Web-Exzellenz in der Strategie.- Handel mit Herz und Verstand.- Neue Internet-Service-Geschäftsmodelle revolutionieren den E-Commerce-Markt.- E-Ventures in Osteuropa.- Erfolgreiche Internationalisierung von Online Pure Plays.- Web-Exzellenz in der Umsetzung.- Flagshipstore goes online.- Umgang mit Kanalkonflikten im Multi-Channel-Handel.- Kooperative Online-Kanäle im Großhandel zur Kundenbindung.- Multi-Channel-Fulfilment - Quick-on-click in der Fashionbranche.- Spezialaspekte zur Web-Exzellenz.- Vom Einkaufsnetz zur Shopping-Welt im Internet.- Social Shopping für Mode, Wohnen und Lifestyle am Beispiel Smatch.com.- Online-Marketing als Baustein einer Retail-Brand-Strategie.- Das Transparenzdilemma im Internet.

2010

Topic

Leadership, Industries / Retailing, Strategic Planning

Intended Audience

Scholarly & Professional

Illustrated

Yes

Genre

Business & Economics

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:386711199568

Last updated on May 19, 2024 18:22:45 PHTView all revisionsView all revisions

Postage and handling

Item location:

Fairfield, Ohio, United States

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Free postage	Free	United States	Economy Shipping	Estimated between Thu, 13 Jun and Tue, 25 Jun to 43230

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