Picture 1 of 1
Brands With a Conscience : How to Build a Successful and Responsible Brand, H...
Condition:
2 available
Postage:
Located in: Jessup, Maryland, United States
Delivery:
Estimated between Sat, 8 Jun and Thu, 20 Jun to 43230
Returns:
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller information
- 96.8% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:386292573852
Item specifics
- Condition
- Book Title
- Brands With a Conscience : How to Build a Successful and Responsi
- ISBN
- 9781398695566
- Publication Year
- 2021
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brands with a Conscience : How to Build a Successful and Responsible Brand
- Item Height
- 0.8in
- Item Length
- 9.4in
- Publisher
- Kogan Page, The Limited
- Item Width
- 6.4in
- Item Weight
- 18.3 Oz
- Number of Pages
- 240 Pages
About this product
Product Information
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values and balancing measures of success across economic, human, social and environmental factors. They are then used as the criteria to assess twelve carefully selected case studies, which include Dilmah Tea, H&M, Dr. Hauschka, Merci and the John Lewis Partnership, amongst other leading international brands. Because the potential to have bad practice unmasked or to have successes amplified online is greater than ever, it pays to adopt a strategy that builds customer loyalty and trust. Brands with a Conscience inspires via examples of brands which not only exhibit a genuine desire to operate ethically, but also have seen impressive success in terms of engagement with consumers, reputation, and return on investment. The book includes a range of practical tools to bring together the main concepts in an easy-to-adopt framework for building a brand strategy based upon real world experience. If you are a brand manager or marketing professional seeking a conscientious approach to consumer engagement, then Brands with a Conscience will support you every step of the way.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
1398695564
ISBN-13
9781398695566
eBay Product ID (ePID)
20050093320
Product Key Features
Publication Name
Brands with a Conscience : How to Build a Successful and Responsible Brand
Format
Hardcover
Language
English
Publication Year
2021
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Length
9.4in
Item Height
0.8in
Item Width
6.4in
Item Weight
18.3 Oz
Additional Product Features
Lc Classification Number
Hd60
Reviews
In an age of understandable scepticism about brands, it is refreshing to see a more rounded view of branding being taken by Sandra Horlings and Nicholas Ind. Being a brand with a conscience isn't another gimmick but should be a way of life for a brand; a recognition that brands can improve our lives. This interesting and varied collection of case studies highlights how deep seated values should be at the core of 21st Century brand management., I like that Brands With a Conscience builds sustainable thinking and doing into their way of being. As a more than 300-hundred-years-old family business, Berry Bros. & Rudd share this ethos. To be successful over the long term, we know the importance of having a vision of the future, balancing a humanistic approach with commercial realities of running a business, and, critically, being able to know when to change and when to stay the same., Brands with a Conscience presents a timely and necessary reflection on how brands should focus to remain competitive and relevant in today's marketplace. The cases and concluding framework showcase what have become the imperative foundations for building brands in a participative market where consumers, more than ever, have control over the identity of a brand. A must-read for any student, manager, or entrepreneur trying to contribute in making a better world.
Table of Content
** Chapter - 01: Introduction, by Ava Hakim; ** Chapter - 02: Case Study 1: Dilmah Tea, by Jack Yan; ** Chapter - 03: Case Study 2: John Lewis Partnership, by Erika Uffindell & Simon Paterson; ** Chapter - 04: Case Study 3: Dr. Hauschka by Brigitte Stepputtis; ** Chapter - 05: Case Study 4: Merci by Philippe Mihailovich; ** Chapter - 06: Case Study 5: Tony's Chocolonely by Sandra Horlings; ** Chapter - 07: Case Study 6: Slow Food by Peter Brown; ** Chapter - 08: Case Study 7: DNV GL by Nicholas Ind; ** Chapter - 09: Case Study 8: Cosentino by Cristián Saracco; ** Chapter - 10: Case Study 9: TATA Steel by Horo Sudhir; ** Chapter - 11: Case Study 10: Placebranding by Nikolaj Stagis; ** Chapter - 12: Case Study 11: Leadership by Enric Bernal;
Copyright Date
2021
Topic
Marketing / General, Business Ethics, Economics / General, Advertising & Promotion
Lccn
2016-932619
Dewey Decimal
658.408
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:386292573852
Postage and handling
Item location:
Jessup, Maryland, United States
Post to:
Afghanistan, Albania, Algeria, Americas, Andorra, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Europe, Fiji, Finland, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Latvia, Lebanon, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Zambia, Zimbabwe
Excludes:
APO/FPO, Angola, Barbados, Botswana, Brazil, Chad, France, French Guiana, French Polynesia, Guadeloupe, Laos, Lesotho, Libya, Macedonia, Martinique, Mauritius, New Caledonia, Nigeria, Reunion, Russian Federation, Saint Pierre and Miquelon, Saudi Arabia, Seychelles, Swaziland, Tajikistan, Turkey, Turkmenistan, US Protectorates, Ukraine, Uruguay, Venezuela, Yemen
| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Sat, 8 Jun and Thu, 20 Jun to 43230 |
| Handling time |
|---|
| Will usually post within 10 business days of receiving cleared payment. |
| Taxes |
|---|
| Seller charges sales tax in |
Sales Tax for an item #386292573852
Sales Tax for an item #386292573852
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 14 days | Money Back |
The buyer is responsible for return postage costs.
Seller feedback (341,783)
e***r (47)- Feedback left by buyer.
Past month
Verified purchase
Great book easy to read highly recomend thanx !!
a***a (198)- Feedback left by buyer.
Past month
Verified purchase
Thanks
m***0 (927)- Feedback left by buyer.
Past month
Verified purchase
BUYER BEWARE! Company took forever to ship. When they finally did they used counterfeit postage and usps stopped shipment. When I confronted the company they stopped all contact with me. Will be reaching out to eBay to rectify the situation. Do not buy from these people, they’re shady!