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Madboy : My Journey from Adboy to Adman, Paperback by Kirshenbaum, Richard; D...
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Located in: Jessup, Maryland, United States
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Estimated between Thu, 6 Jun and Tue, 11 Jun to 43230
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eBay item number:386178516511
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9781453258170
- Publication Year
- 2011
- Format
- Trade Paperback
- Language
- English
- Book Title
- Madboy : Beyond Mad Men: Tales from the Mad, Mad World of Advertising
- Item Height
- 0.6in
- Item Length
- 8.5in
- Publisher
- Open Road Integrated Media, Inc.
- Genre
- Biography & Autobiography, Business & Economics
- Topic
- Personal Memoirs, Advertising & Promotion, Business
- Item Width
- 5.5in
- Number of Pages
- 232 Pages
About this product
Product Information
A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire. In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue--a firm where a skateboarding employee once bowled over an important client--but backed up their madness with results. Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.
Product Identifiers
Publisher
Open Road Integrated Media, Inc.
ISBN-10
1453258175
ISBN-13
9781453258170
eBay Product ID (ePID)
117193219
Product Key Features
Book Title
Madboy : Beyond Mad Men: Tales from the Mad, Mad World of Advertising
Format
Trade Paperback
Language
English
Topic
Personal Memoirs, Advertising & Promotion, Business
Publication Year
2011
Genre
Biography & Autobiography, Business & Economics
Number of Pages
232 Pages
Dimensions
Item Length
8.5in
Item Height
0.6in
Item Width
5.5in
Additional Product Features
Reviews
"A shimmering piece of work, in which the flash illuminates the creative act." - Kirkus Reviews "With Madboy , Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun." -Jerry Della Femina "Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard Kirshenbaum is Long G'Island's Don Draper. I am going to get around to reading the parts of the book I'm not in real soon." -James Patterson, "A shimmering piece of work, in which the flash illuminates the creative act." - Kirkus Reviews "With Madboy , Richie Kirshenbaum puts it all together in one great book on advertising. How it should be done. How he did it. And isn't it great fun." -Jerry Della Femina "Madboy is the tell-all story of the modern ad world, crammed full of humor, wit, revealing anecdotes, and accurate portrayals of advertising's most colorful characters. Richard Kirshenbaum is Long G'Island's Don Draper. I am going to get around to reading the parts of the book I'm not in real soon." -James Patterson
Table of Content
Prologue THE COMPETITIVE LANDSCAPE Chapter One: My Long G'Island Accent ....................p.6 Chapter Two: Boy Friday Becomes Ad Boy..................p.23 THE STRATEGY Chapter Three: Big Dreams, Big Personalities and Andy Warhol.......p.33 THE PITCH Chapter Four: Our First Real Office, Solid Gold.............p.48 Chapter Five: My Most Un-Favorite Year.....................p.63 Chapter Six: I Almost Did It My Way..........................p.76 Chapter Seven: Expect the Unexpected.........................p.88 Chapter Eight: Adland.............................................p.103 THE CAMPAIGN Chapter Nine: Go West, Young Man.............................p.110 Chapter Ten: If You Can Make It Here, Buy Prozac!.............p.133 Chapter Eleven: The Best Stuff Doesn't Get Any Better......p.147 Chapter Twelve: The Most Fun You Can Have with Your Clothes On..........................................................p. 162 Chapter Thirteen: Ice, Ice, Baby..................................p.185 Chapter Fourteen: In the Name of Love..........................p. 196 BRAND EXTENSION Chapter Fifteen: Innovation Tastes Great..........................p.205 Chapter Sixteen: When You Have a Great Idea- Bottle It!.......p.219 Chapter Seventeen: If It's Going to Happen, It's Going to Happen in New York.....................................................................p. 225 Chapter Eighteen: Pass the Torch....................................p. 230 Epilogue
Target Audience
Trade
Item description from the seller
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eBay item number:386178516511
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Jessup, Maryland, United States
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| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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I assumed there would be a product to treat the Angular Chelitis! Didn't know I was paying $12.47 for a pamphlet!
This was not made clear on the site! How does one go about returning it?