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Principles of Marketing: European Edition By Philip Kotler, Gar
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“Slight Creasing To Spine and Wear To Edges Of Pages”
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Item specifics
- Condition
- Good
- Seller Notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- Principles of Marketing: European Edition By Philip Kotler, Gar
- UPC
- 9780273646624
- ISBN
- 9780273646624
- EAN
- 9780273646624
- Format
- Paperback
- Language
- English
- Publisher
- Pearson Higher Education
- Subject
- Business, Accounting & Vocational: Textbooks & Study Guides
About this product
Product Information
John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is w in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include
Product Identifiers
Publisher
Pearson Higher Education
ISBN-10
0273646621
ISBN-13
9780273646624
eBay Product ID (ePID)
88807957
Product Key Features
Format
Paperback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides
Additional Product Features
Place of Publication
London
Content Note
Colour Illustrations Colour Facsimiles
Out-Of-Print Date
25/03/2005
Date of Publication
01/07/2001
Edition Statement
3rd Revised Edition
Imprint
Ft Prentice Hall
Country of Publication
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
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eBay item number:385716103183
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