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Principles of Marketing,Philip Kotler, Gary Armstrong- 978013721

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Principles of Marketing,Philip Kotler, Gary Armstrong- 978013721
ISBN
9780137216895
EAN
9780137216895
Publication Year
1991
Type
Textbook
Format
Paperback
Language
English
Publication Name
Principles of Marketing
Item Height
276mm
Author
Philip Kotler, Gary Armstrong
Publisher
Pearson Education The Limited
Item Width
217mm
Subject
Marketing
Item Weight
1532g
Number of Pages
688 Pages

About this product

Product Information

This text offers coverage of: finding competitive advantage and differentiating the marketing offer; global marketing; the impact of a united Europe in 1992; service marketing strategy; integrated direct marketing and database marketing; geodemographic segmentation; micromarketing; speed as strategy (turbomarketing); brand and category management; environmentalism and green marketing.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780137216895
eBay Product ID (ePID)
91740824

Product Key Features

Author
Philip Kotler, Gary Armstrong
Publication Name
Principles of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1991
Type
Textbook
Number of Pages
688 Pages

Dimensions

Item Height
276mm
Item Width
217mm
Item Weight
1532g

Additional Product Features

Title_Author
Philip Kotler, Gary Armstrong
Country/Region of Manufacture
United Kingdom

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Value Added Tax Number:
  • GB 724 4981 18
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