|Listed in category:
Have one to sell?

Marketing Management - A Strategic Decision-Making Approach by Harper W., Jr. Bo

Condition:
Brand New
Price:
US $79.95
ApproximatelyPHP 4,688.87
Postage:
US $4.99 (approx PHP 292.65) Economy Postage. See detailsfor shipping
Located in: Fort Lauderdale, Florida, United States
Delivery:
Estimated between Fri, 21 Jun and Wed, 26 Jun to 43230
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the postage service selected, the seller's postage history, and other factors. Delivery times may vary, especially during peak periods.
Returns:
30 days return. Buyer pays for return shipping. See details- for more information about returns
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)

Seller information

Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:382563371993
Last updated on Aug 13, 2021 01:16:32 PHTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Country/Region of Manufacture
United States
Product Type
Textbook
Features
Book not included access code.
ISBN
9780073381169
EAN
9780073381169
Subject Area
Business & Economics
Publication Name
Marketing Management-A Strategic Decision-Making Approach
Item Length
9.9 in
Publisher
McGraw-Hill Higher Education
Subject
Marketing / General
Publication Year
2009
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Harper W. Boyd Jr., John Mullins, Orville C. Walker
Item Width
8 in
Item Weight
34.6 Oz
Number of Pages
576 Pages

About this product

Product Information

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives."

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0073381160
ISBN-13
9780073381169
eBay Product ID (ePID)
109225543

Product Key Features

Author
Harper W. Boyd Jr., John Mullins, Orville C. Walker
Publication Name
Marketing Management-A Strategic Decision-Making Approach
Format
Trade Paperback
Language
English
Subject
Marketing / General
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Number of Pages
576 Pages

Dimensions

Item Length
9.9 in
Item Height
0.7 in
Item Width
8 in
Item Weight
34.6 Oz

Additional Product Features

Edition Number
7
LCCN
2008-055593
Lc Classification Number
Hf5415.13.M352324
Copyright Date
2010
Target Audience
College Audience
Illustrated
Yes

Item description from the seller

Premier Books USA

Premier Books USA

100% positive feedback
640 items sold