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Marketing: An Introduction by Armstrong, Gary; Kotler, Philip
by Armstrong, Gary; Kotler, Philip | PB | Acceptable
Condition:
“Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
Postage:
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Thu, 27 Jun and Mon, 1 Jul to 43230
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Coverage:
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Seller information
- 99% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:374230384788
Item specifics
- Condition
- Acceptable
- Seller Notes
- Binding
- Paperback
- Weight
- 3 lbs
- Product Group
- Book
- IsTextBook
- Yes
- ISBN
- 9780131865914
- Book Title
- Marketing : an Introduction
- Publisher
- Prentice Hall PTR
- Item Length
- 10.9 in
- Edition
- 8
- Publication Year
- 2006
- Format
- Perfect
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Features
- Revised
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Weight
- 47.5 Oz
- Item Width
- 10.9 in
- Number of Pages
- 656 Pages
About this product
Product Information
How do we get you moving? By placing youthe customerin the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0131865919
ISBN-13
9780131865914
eBay Product ID (ePID)
48621171
Product Key Features
Edition
8
Book Title
Marketing : an Introduction
Number of Pages
656 Pages
Language
English
Publication Year
2006
Topic
Marketing / General
Illustrator
Yes
Features
Revised
Genre
Business & Economics
Format
Perfect
Dimensions
Item Height
0.9 in
Item Weight
47.5 Oz
Item Length
10.9 in
Item Width
10.9 in
Additional Product Features
Dewey Edition
23
Lccn
2005-027193
Target Audience
Trade
LeafCats
2228
Dewey Decimal
658.8
Edition Description
Revised Edition
Lc Classification Number
Hf5415.K625 2006
Table of Content
PART I: Defining Marketing and the Marketing Process Chapter 1. Marketing: Managing Profitable Customer Relationships Chapter 2. Company and Marketing Strategy: Partnering to Build Customer Relationships PART II: Understanding the Marketplace of Consumers Chapter 3. The Marketing Environment Chapter 4. Managing Marketing Information Chapter 5. Consumer and Business Buyer Behavior PART III: Designing a Customer-Driven Marketing Strategy and Marketing Mix Chapter 6. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers Chapter 7. Product, Services, and Branding Strategy Chapter 8. New-Product Development and Product Life-Cycle Strategies Chapter 9. Pricing: Understanding and Capturing Customer Value Chapter 10. Marketing Channels and Supply Chain Management Chapter 11. Retailing and Wholesaling Chapter 12. Communicating Customer Value: Advertising, Sales Promotion, and Public Relations Chapter 13. Communicating Customer Value: Personal Selling and Direct Marketing PART IV: Extending Marketing Chapter 14. Marketing in the Digital Age Chapter 15. The Global Marketplace Chapter 16. Marketing Ethics and Social Responsibility Appendix 1: Video CasesAppendix 2: Marketing PlanAppendix 3: Marketing MathAppendix 4: Careers in Marketing
Copyright Date
2007
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:374230384788
Postage and handling
Item location:
Aurora, Illinois, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Thu, 27 Jun and Mon, 1 Jul to 43230 |
| US $15.99 (approx PHP 940.64) | United States | Expedited Shipping | Estimated between Wed, 26 Jun and Fri, 28 Jun to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
| Taxes |
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| Seller charges sales tax in |
Sales Tax for an item #374230384788
Sales Tax for an item #374230384788
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|---|
| Missouri (MO) | 8.238% |
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days | Money Back |
The seller is responsible for return postage costs.
Seller feedback (5,226,861)
c***- (5)- Feedback left by buyer.
Past month
Verified purchase
Only a few pages there out of a what should be 10+page book. The one page that was in there, completely torn in half. Marked as acceptable condition…shouldn’t even be considered a book. I’m very disappointed
r***e (282)- Feedback left by buyer.
Past month
Verified purchase
Great book and in very good condition. Please buy second hand books and support small businesses! Highly recommend seller A++++
t***t (457)- Feedback left by buyer.
Past month
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Item arrived in excellent condition with fast shipping. Smooth transaction.