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Key Marketing Concepts (Macmillan business),Mike Meldrum, Malcolm McDonald
GBP 5.13
ApproximatelyPHP 386.19
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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GBP 8.99 (approx PHP 676.77) Standard Int'l Postage.
Located in: South East, United Kingdom
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Estimated between Tue, 13 May and Thu, 22 May to 43230
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eBay item number:373739303898
Item specifics
- Condition
- Title
- Key Marketing Concepts (Macmillan business)
- ISBN
- 9780333645635
About this product
Product Information
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780333645635
eBay Product ID (ePID)
88400058
Product Key Features
Number of Pages
320 Pages
Publication Name
Key Marketing Concepts
Language
English
Subject
Marketing
Publication Year
1995
Type
Textbook
Series
Macmillan Business
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
411 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724 4981 18
Seller feedback (1,408,984)
- m***e (124)- Feedback left by buyer.Past monthVerified purchaseItem arrived promptly and was as described by the seller
- 9***0 (510)- Feedback left by buyer.Past monthVerified purchaseGreat item, a bit tatty, but 2nd hand so what to be expected. But good prompt service
- 7***7 (2330)- Feedback left by buyer.Past monthVerified purchaseGreat thanks x