Picture 1 of 1
Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
by Isdell, Neville | HC | Good
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
Postage:
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Thu, 27 Jun and Mon, 1 Jul to 43230
Returns:
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller information
- 99% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:373699558979
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780312617950
- Book Title
- Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
- Publisher
- St. Martin's Press
- Item Length
- 7.6 in
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Industries / Food Industry, Corporate & Business History
- Item Weight
- 13.1 Oz
- Item Width
- 5.3 in
- Number of Pages
- 272 Pages
About this product
Product Information
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Product Identifiers
Publisher
St. Martin's Press
ISBN-10
031261795x
ISBN-13
9780312617950
eBay Product ID (ePID)
14038259238
Product Key Features
Book Title
Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
Number of Pages
272 Pages
Language
English
Publication Year
2011
Topic
Industries / Food Industry, Corporate & Business History
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
13.1 Oz
Item Length
7.6 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Reviews
"Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership."-- Publishers Weekly (starred review), "Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." -- Publishers Weekly (starred review) "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." -- Booklist "A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." -- Business Standard, India, A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business., Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general., Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership., "Isdell's debut work is captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership."-- Publishers Weekly (starred review) " Reading this book is much like listening to your grandfather tell his life story-if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general."-- Booklist "A must read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." Business Standard, India
Lccn
2011-026763
Lc Classification Number
Hd9349.S634c645 2011
Copyright Date
2012
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:373699558979
Postage and handling
Item location:
Aurora, Illinois, United States
Post to:
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Thu, 27 Jun and Mon, 1 Jul to 43230 |
| US $15.99 (approx PHP 940.64) | United States | Expedited Shipping | Estimated on or before Wed, 26 Jun to 43230 |
| Taxes |
|---|
| Seller charges sales tax in |
Sales Tax for an item #373699558979
Sales Tax for an item #373699558979
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|---|
| Missouri (MO) | 8.238% |
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days | Money Back |
The seller is responsible for return postage costs.
Seller feedback (5,227,336)
c***4 (654)- Feedback left by buyer.
Past month
Verified purchase
As described. Quick shipment. Would buy from again.
g***d (90)- Feedback left by buyer.
Past month
Verified purchase
Book arrived in as described condition. No issues
2***t- Feedback left by buyer.
Past month
Verified purchase
A+ Seller