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Value Proposition Design: How to Create Products and Services Customers Want by
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eBay item number:365526228840
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781118968055
- Book Title
- Value Proposition Design
- ISBN
- 9781118968055
About this product
Product Information
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business - creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the Business Model Canvas from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118968055
eBay Product ID (ePID)
209584738
Product Key Features
Number of Pages
320 Pages
Publication Name
Value Proposition Design: How to Create Products and Services Customers Want
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Series
The Strategyzer Series
Format
Paperback
Dimensions
Item Height
190 mm
Item Weight
772 g
Item Width
239 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 324767388
Seller feedback (50,864)
- 5***5 (87)- Feedback left by buyer.Past monthVerified purchaseArrived as stated when I ordered and in great condition
- 6***6 (252)- Feedback left by buyer.Past monthVerified purchaseWell packaged and a great price, thanks!
- e***i (1245)- Feedback left by buyer.Past monthVerified purchasegreat value for money.
Seller feedback (50,864)
- 5***5 (87)- Feedback left by buyer.Past monthVerified purchaseArrived as stated when I ordered and in great condition
- 6***6 (252)- Feedback left by buyer.Past monthVerified purchaseWell packaged and a great price, thanks!
- e***i (1245)- Feedback left by buyer.Past monthVerified purchasegreat value for money.