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Content Advantage (Clout 2.0), The: The Science of Succeeding at Digital Busines

Condition:

Very Good

Price:

GBP 25.21

ApproximatelyPHP 1,879.34

Postage:

GBP 6.80 (approx PHP 506.92) Standard Postage. See detailsfor shipping

Located in: Rossendale, United Kingdom

Delivery:

Estimated between Wed, 26 Jun and Mon, 15 Jul to 43230

Seller ships within 1 day after receiving cleared payment.

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eBay item number:364876164249

Last updated on Jun 21, 2024 14:50:25 PHTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Book Title: Content Advantage (Clout 2.0), The: The Science of Succeeding at

Genre: Enterprise software

ISBN: 9780135159323

Publication Year: 2018

Type: Textbook

Format: Paperback

Language: English

Publication Name: The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content

Item Height: 228mm

Author: Colleen Jones

Publisher: Pearson Education (Us)

Item Width: 179mm

Subject: Computer Science, Marketing

Item Weight: 403g

Number of Pages: 256 Pages

About this product

Product Information

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the 2nd Edition of the pioneering content book Clout, offers a modernised and comprehensive approach for planning, creating, delivering, and optimising content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organisations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts Samples Preview sample pages from The Content Advantage

Product Identifiers

Publisher

Pearson Education (Us)

ISBN-13

9780135159323

eBay Product ID (ePID)

7046571713

Product Key Features

Author

Colleen Jones

Publication Name

The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content

Format

Paperback

Language

English

Subject

Computer Science, Marketing

Publication Year

2018

Type

Textbook

Number of Pages

256 Pages

Dimensions

Item Height

228mm

Item Width

179mm

Item Weight

403g

Additional Product Features

Title_Author

Colleen Jones

Series Title

Voices That Matter

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Value Added Tax Number:

GB 901578627

Seller assumes all responsibility for this listing.

eBay item number:364876164249

Last updated on Jun 21, 2024 14:50:25 PHTView all revisionsView all revisions

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Item location:

Rossendale, United Kingdom

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Postage and handling	To	Service	Delivery*See Delivery notes
GBP 6.80 (approx PHP 506.92)	United States	Standard Postage (Standard Int'l Postage)	Estimated between Wed, 26 Jun and Mon, 15 Jul to 43230 Seller ships within 1 day after receiving cleared payment.

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Will usually ship within 1 business day of receiving cleared payment.

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