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Frontiers in Product Innovation Strategy Access Card : Predicting Market Outc...

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9783031258220
Publication Year
2023
Format
eBook / Mixed Lot
Language
English
Book Title
Frontiers in Product Innovation Strategy : Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future
Author
Diana Derval
Item Length
8.3in
Publisher
Springer International Publishing A&G
Genre
Design, Business & Economics
Topic
Marketing / General, Consumer Behavior, Industrial, Commerce
Item Width
5.8in
Item Weight
11.6 Oz
Number of Pages
Xxiv, 118 Pages

About this product

Product Information

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

Product Identifiers

Publisher
Springer International Publishing A&G
ISBN-10
3031258223
ISBN-13
9783031258220
eBay Product ID (ePID)
7058636013

Product Key Features

Book Title
Frontiers in Product Innovation Strategy : Predicting Market Outcomes and Creating Winning Products for a People and Planet-Friendly Future
Author
Diana Derval
Format
eBook / Mixed Lot
Language
English
Topic
Marketing / General, Consumer Behavior, Industrial, Commerce
Publication Year
2023
Genre
Design, Business & Economics
Number of Pages
Xxiv, 118 Pages

Dimensions

Item Length
8.3in
Item Width
5.8in
Item Weight
11.6 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Table of Content
Delivering People and Planet-friendly Innovations.- Unveiling Hidden Opportunities.- Locating Profiable Markets.- Defining Sustainable Growith Strategies.- Optimizing the Product Portfolio.- Building a Visionary Innovation Roadmap.
Copyright Date
2023
Dewey Decimal
658.575
Series
Business Guides on the Go Ser.
Dewey Edition
23
Illustrated
Yes

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