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5 Books Set By Robert Greene Paperback

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780465055715
Publication Year
2013
Format
Trade Paperback
Language
English
Book Title
Design of Everyday Things Indian Ed : Revised and Expanded Edition
Author
DON Norman
Features
Revised
Publisher
Basic Books
Genre
Design, Psychology, Business & Economics
Topic
Industries / Retailing, Product, Applied Psychology
Number of Pages
368 Pages

About this product

Product Information

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious--even liberating--book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Product Identifiers

Publisher
Basic Books
ISBN-10
0465055710
ISBN-13
9780465055715
eBay Product ID (ePID)
237587996

Product Key Features

Book Title
Design of Everyday Things Indian Ed : Revised and Expanded Edition
Author
DON Norman
Format
Trade Paperback
Language
English
Features
Revised
Topic
Industries / Retailing, Product, Applied Psychology
Publication Year
2013
Genre
Design, Psychology, Business & Economics
Number of Pages
368 Pages

Additional Product Features

Edition Description
Revised Edition
Target Audience
Trade

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