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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proce
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Located in: Fairfield, Ohio, United States
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eBay item number:364702692546
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9783030898823
- Type
- NA
- Publication Name
- NA
- ISBN
- 9783030898823
- Book Title
- From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science Conference
- Book Series
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
- Publisher
- Springer International Publishing A&G
- Item Length
- 9.3 in
- Publication Year
- 2022
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Genre
- Computers, Business & Economics
- Topic
- Marketing / General, Globalization, Intelligence (Ai) & Semantics, Commerce
- Item Weight
- 39.9 Oz
- Item Width
- 6.1 in
- Number of Pages
- Xxxix, 604 Pages
About this product
Product Information
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the J ournal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3030898822
ISBN-13
9783030898823
eBay Product ID (ePID)
14050422891
Product Key Features
Book Title
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science Conference
Number of Pages
Xxxix, 604 Pages
Language
English
Publication Year
2022
Topic
Marketing / General, Globalization, Intelligence (Ai) & Semantics, Commerce
Illustrator
Yes
Genre
Computers, Business & Economics
Book Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
Format
Hardcover
Dimensions
Item Weight
39.9 Oz
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Dewey Edition
23
Number of Volumes
1 Vol.
Dewey Decimal
658.8
Lc Classification Number
Hf5410-5417.5
Copyright Date
2022
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364702692546
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