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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proce

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9783030898823
Type
NA
Publication Name
NA
ISBN
9783030898823
Book Title
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science Conference
Book Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
Publisher
Springer International Publishing A&G
Item Length
9.3 in
Publication Year
2022
Format
Hardcover
Language
English
Illustrator
Yes
Author
Shuang Wu
Genre
Computers, Business & Economics
Topic
Marketing / General, Globalization, Intelligence (Ai) & Semantics, Commerce
Item Weight
39.9 Oz
Item Width
6.1 in
Number of Pages
Xxxix, 604 Pages

About this product

Product Information

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the J ournal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science

Product Identifiers

Publisher
Springer International Publishing A&G
ISBN-10
3030898822
ISBN-13
9783030898823
eBay Product ID (ePID)
14050422891

Product Key Features

Book Title
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science Conference
Number of Pages
Xxxix, 604 Pages
Language
English
Publication Year
2022
Topic
Marketing / General, Globalization, Intelligence (Ai) & Semantics, Commerce
Illustrator
Yes
Genre
Computers, Business & Economics
Author
Shuang Wu
Book Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
Format
Hardcover

Dimensions

Item Weight
39.9 Oz
Item Length
9.3 in
Item Width
6.1 in

Additional Product Features

Dewey Edition
23
Number of Volumes
1 Vol.
Dewey Decimal
658.8
Lc Classification Number
Hf5410-5417.5
Copyright Date
2022

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