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Advertising on the Internet: How to Get Your Message Across on the World Wide We

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Advertising on the Internet: How to Get Your Message Across on th
Genre
Internet guides & online services
ISBN
9780749431235
Publication Year
2000
Type
Textbook
Format
Paperback
Language
English
Publication Name
Advertising on the Internet: How to Get Your Message Across on the World Wide Web
Item Height
234 mm
Author
Steven Armstrong
Publisher
Kogan Page LTD
Subject
Computer Science, Advertising, Business
Item Width
142 mm
Number of Pages
160 Pages

About this product

Product Information

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies remain sceptical about its viability as a sales and marketing tool, or they are aware of the possibilities but unable to fully exploit them. This new edition of Advertising on the Internet aims to dispel some of the myths that have sprung up around Internet advertising, and in doing so shows you how to make the most of this vital avenue of promotion. It examines and demystifies the fascinating and potentially lucrative venture of using the World Wide Web to deliver advertising messages by explaining: how to adapt your advertising message to the Web; how to lead customers to your site; what banner advertisements are; what click-through rates are; the different types of advertisements possible. Advertising on the Internet tackles the fundamental issues of the subject in an accessible style. It will guide you to put in place a strong and durable advertising strategy for the Internet that will lead to commercial success.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749431235
eBay Product ID (ePID)
87185216

Product Key Features

Publication Year
2000
Subject
Computer Science, Advertising, Business
Number of Pages
160 Pages
Language
English
Publication Name
Advertising on the Internet: How to Get Your Message Across on the World Wide Web
Type
Textbook
Author
Steven Armstrong
Format
Paperback

Dimensions

Item Height
234 mm
Item Width
142 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Steven Armstrong

Item description from the seller

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Value Added Tax Number:
  • GB 901578627
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