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Big Red Fez : How to Make Any Web Site Better, Paperback by Godin, Seth, Bran...

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Item specifics

Condition: Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab

Book Title: Big Red Fez : How to Make Any Web Site Better

ISBN: 9780743227902

Subject Area: Computers, Business & Economics

Publication Name: Big Red Fez : Zooming, Evolution, and the Future of Your Company

Publisher: Free Press

Item Length: 8.5 in

Subject: Marketing / General, Web / Design, General, Marketing / Direct

Publication Year: 2002

Type: Textbook

Format: Trade Paperback

Language: English

Item Height: 0.3 in

Author: Seth Godin

Item Weight: 4.5 Oz

Item Width: 5.5 in

Number of Pages: 112 Pages

About this product

Product Identifiers

Publisher

Free Press

ISBN-10

0743227905

ISBN-13

9780743227902

eBay Product ID (ePID)

1951972

Product Key Features

Number of Pages

112 Pages

Publication Name

Big Red Fez : Zooming, Evolution, and the Future of Your Company

Language

English

Subject

Marketing / General, Web / Design, General, Marketing / Direct

Publication Year

2002

Type

Textbook

Subject Area

Computers, Business & Economics

Author

Seth Godin

Format

Trade Paperback

Dimensions

Item Height

0.3 in

Item Weight

4.5 Oz

Item Length

8.5 in

Item Width

5.5 in

Additional Product Features

Intended Audience

Trade

LCCN

2001-054751

Dewey Edition

TitleLeading

The

Illustrated

Yes

Dewey Decimal

005.7/2

Synopsis

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web., YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications,The Big Red Fezis a must-have tool for anyone working on the web.

LC Classification Number

TK5105.888.G665 2002