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Lean Branding: Creating Dynamic Brands to Generate Conversion by Laura Busche
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Located in: Sparks, Nevada, United States
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Estimated between Sat, 22 Jun and Thu, 27 Jun to 43230
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eBay item number:364116411513
Item specifics
- Condition
- Book Title
- Lean Branding: Creating Dynamic Brands to Generate Conversion
- Publication Date
- 2019-04-09
- Pages
- 290
- ISBN
- 9781492054191
- Subject Area
- Business & Economics, Référence
- Publication Name
- Lean Branding : Creating Dynamic Brands to Generate Conversion
- Item Length
- 9 in
- Publisher
- O'reilly, Incorporated
- Subject
- Marketing / General, Consumer Guides, Development / Business Development, Strategic Planning
- Publication Year
- 2019
- Type
- Not Available
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Width
- 6.1 in
- Item Weight
- 15.4 Oz
- Number of Pages
- 296 Pages
About this product
Product Information
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology's Build-Measure-Learn loop. Learn exactly what a brand is--and what it isn't Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you've learned--by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
Product Identifiers
Publisher
O'reilly, Incorporated
ISBN-10
1492054194
ISBN-13
9781492054191
eBay Product ID (ePID)
5038615254
Product Key Features
Publication Name
Lean Branding : Creating Dynamic Brands to Generate Conversion
Format
Trade Paperback
Language
English
Subject
Marketing / General, Consumer Guides, Development / Business Development, Strategic Planning
Publication Year
2019
Type
Not Available
Subject Area
Business & Economics, Référence
Number of Pages
296 Pages
Dimensions
Item Length
9 in
Item Height
0.6 in
Item Width
6.1 in
Item Weight
15.4 Oz
Additional Product Features
Lc Classification Number
Hf5415.1255
Copyright Date
2019
Target Audience
Scholarly & Professional
Dewey Decimal
658.827
Dewey Edition
23
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:364116411513
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Item location:
Sparks, Nevada, United States
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Postage and handling | To | Service | Delivery*See Delivery notes |
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Free postage | United States | Standard Shipping | Estimated between Sat, 22 Jun and Thu, 27 Jun to 43230 |
US $5.50 (approx PHP 322.56) | United States | Expedited Shipping | Estimated between Mon, 24 Jun and Fri, 28 Jun to 43230 |
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Seller feedback (462,359)
y***l (3126)- Feedback left by buyer.
Past month
Verified purchase
Just as described, in great condition, careful packing, superfast shipping. Very happy!!! A+++
m***a (841)- Feedback left by buyer.
Past month
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Super fast shipping. Thank you! Great book!
j***j (700)- Feedback left by buyer.
Past month
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Thank you