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Philip Graves Consumerology (Paperback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Consumerology
Title
Consumerology
Subtitle
The Truth about Consumers and the Psychology of Shopping
ISBN-10
1857885767
EAN
9781857885767
ISBN
9781857885767
Genre
Business & Finance
Release Date
24/01/2013
Release Year
2013
Country/Region of Manufacture
GB
Item Length
136mm
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Publication Name
Consumerology: the Truth about Consumers and the Psychology of Shopping
Item Height
214mm
Author
Philip Graves
Publisher
John Murray Press
Item Width
136mm
Subject
Marketing
Item Weight
240g
Number of Pages
240 Pages

About this product

Product Information

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

Product Identifiers

Publisher
John Murray Press
ISBN-13
9781857885767
eBay Product ID (ePID)
138836044

Product Key Features

Author
Philip Graves
Publication Name
Consumerology: the Truth about Consumers and the Psychology of Shopping
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
214mm
Item Width
136mm
Item Weight
240g

Additional Product Features

Title_Author
Philip Graves
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 864 1548 11
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