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Gabriela Salinas The International Brand Valuation Manual (Gebundene Ausgabe)
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eBay item number:355263850053
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Publikationsname
- The International Brand Valuation Manual
- Subtitle
- A complete overview and analysis of brand valuation techniques, m
- Autor
- Salinas
- Produktart
- Lehrbuch
- EAN
- 9780470740316
- ISBN
- 9780470740316
- Verlag
- John Wiley & Sons
- Genre
- Business & Finance
- Release date
- 14/08/2009
- Sprache
- Englisch
- Herstellungsland und -region
- US
- Höhe
- 228mm
- Länge
- 162mm
- Breite
- 31mm
- Gewicht
- 794g
- Format
- Gebundene Ausgabe
- Erscheinungsjahr
- 2009
- Anzahl der Seiten
- 450 Seiten
About this product
Produktinformation
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This "one-stop" source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
Produktkennzeichnungen
ISBN-10
0470740310
ISBN-13
9780470740316
eBay Product ID (ePID)
73397936
Produkt Hauptmerkmale
Produktart
Lehrbuch
Sprache
Englisch
Anzahl der Seiten
450 Seiten
Verlag
John Wiley & Sons
Publikationsname
The International Brand Valuation Manual
Autor
Salinas
Format
Gebundene Ausgabe
Erscheinungsjahr
2009
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Hc Gerader Rücken mit Schutzumschlag
Item Length
23cm
Item Height
3cm
Item Width
15cm
Item Weight
893g
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:355263850053
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