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Challenging the big brands. How new brands win market share with innovative desi

buchfundus-berlin

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EUR 19.90

ApproximatelyPHP 1,239.45

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“Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to ”... Read moreabout condition

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EUR 15.00 (approx PHP 934.26) Economy Int'l Versand.

Located in: Berlin, Germany

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Seller Notes: “Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to ... “Ein gutes und sauberes Exemplar. - ENGLISCH - Challenging the Big Brands: ¦ Is the first book to address the critical role that graphic design plays in brand success ¦ Traces the journey of today's top companies from challenger brands to market leaders ¦ Is filled with full-color photos that bring winning graphic design strategies to life ¦ Reveals brand developers', designers', and advertising executives' inside strategies for success. Distilling valuable lessons from international brand success stories, this visual guide is a must have for anyone involved in launching new brands into a competitive marketplace. We know companies like Gateway, Federal Express, and Virgin Atlantic Airways as market leaders. But once upon a time they were "challenger brands." While scores of books explore the business side of world-class branding, no book addresses the critical role that graphic design strategy plays in successfully launching new brands into the marketplace. -- Featured companies”

EAN: 9781564969057

ISBN: 1564969053

Thema: Wirtschaft & Industrie

Verlag: Gloucester Mass. : Rockport

Erscheinungsjahr: 2003

Autor: Evans, Judith and Cheryl Dangel Cullen

Sprache: Englisch

Genre: Wirtschaft

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DE 260909845

buchfundus-berlin

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Joined Sep 2008

Welcome. Gerne können die hier angebotenen Bücher auch persönlich abgeholt werden. Wir haben ein Ladengeschäft in Berlin-Charlottenburg. Bitte vorher kurze Anmeldung unter 030-25793712, weil unsere ...

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