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Bernard Marr Data Strategy (Hardback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Author
Bernard Marr
Book Title
Data Strategy
Country/Region of Manufacture
GB
EAN
9781398602601
Format
Hardcover
Genre
Business & Finance
ISBN
9781398602601
ISBN-10
1398602604
Item Height
1.1 in
Item Length
9.4 in
Item Weight
23.6 Oz
Item Width
6.5 in
Language
English
Publication Name
Data Strategy : How to Profit from a World of Big Data, Analytics and Artificial Intelligence
Publisher
Kogan Page, The Limited
Release Date
03/10/2021
Release Year
2021
Title
Data Strategy
Subtitle
How to Profit from a World of Big Data, Analytics and Artificial
Subject Area
Computers, Business & Economics
Subject
Decision-Making & Problem Solving, Commerce, Databases / Data Mining, Strategic Planning
Publication Year
2021
Type
Textbook
Number of Pages
272 Pages

About this product

Product Information

Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
1398602604
ISBN-13
9781398602601
eBay Product ID (ePID)
4050392368

Product Key Features

Number of Pages
272 Pages
Language
English
Publication Name
Data Strategy : How to Profit from a World of Big Data, Analytics and Artificial Intelligence
Publication Year
2021
Subject
Decision-Making & Problem Solving, Commerce, Databases / Data Mining, Strategic Planning
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Bernard Marr
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
23.6 Oz
Item Length
9.4 in
Item Width
6.5 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2021-033564
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.054
Lc Classification Number
Hf5548.2
Table of Content
** Chapter - 01: Introduction - Why every business is now a data business; ** Chapter - 02: Use cases for data; ** Chapter - 03: Using data to improve your business decisions; ** Chapter - 04: Using data to understand your customers; ** Chapter - 05: Using data to create more intelligent services; ** Chapter - 06: Using data to make more intelligent products; ** Chapter - 07: Using data to improve your business processes; ** Chapter - 08: Monetizing your data; ** Chapter - 09: Defining your data use cases; ** Chapter - 10: Sourcing and collecting data; ** Chapter - 11: Data governance, ethics and trust; ** Chapter - 12: Turning data into insights; ** Chapter - 13: Creating a technology and data infrastructure; ** Chapter - 14: Building data competencies in your organization; ** Chapter - 15: Executing and revisiting your data strategy; ** Chapter - 16: Looking ahead
Copyright Date
2022

Item description from the seller

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