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Rob Walker - I'm With the Brand The Secret Dialogue Between What - J555z
Condition:
5 available
Postage:
GBP 13.70 (approx PHP 1,020.94) Expedited Postage to United States via eBay's Global Shipping Program. See detailsfor shipping
Located in: GB, United Kingdom
Import charges:
Free amount confirmed at checkout
Delivery:
Estimated between Wed, 26 Jun and Fri, 5 Jul to 43230
Includes international tracking
Returns:
Coverage:
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Seller information
- 98.9% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:326097492492
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Fiction/Non-Fiction
- Non-Fiction
- Brand
- Little, Brown Book Group
- Weight
- 0.29
- Style
- NA
- Title
- I'm With the Brand The Secret Dialogue Between What We Buy
- Release Title
- I'm With the Brand The Secret Dialogue Between What We Buy
- Record Grading
- New
- Sleeve Grading
- New
- Platform
- NA
- Size
- NA
- Film/TV Title
- I'm With the Brand The Secret Dialogue Between What We Buy
- Colour
- NA
- Material
- NA
- Department
- NA
- Movie/TV Title
- I'm With the Brand The Secret Dialogue Between What We Buy
- UPC
- 9781845298876
- EAN
- 9781845298876
- ISBN
- 9781845298876
- Item Length
- 203.2
- Main Stone
- NA
- Connectivity
- NA
- Model
- NA
- Publication Year
- 2008
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- I'm with the Brand: the Secret Dialogue between What We Buy and Who We Are.
- Item Height
- 203mm
- Publisher
- Little, Brown Book Group
- Item Width
- 128mm
- Subject
- Business
- Item Weight
- 351g
- Number of Pages
- 320 Pages
About this product
Product Information
Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we're told. New York Times Magazine columnist Rob Walker argues that we're experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. Technology has created the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own, and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally , whether by creating Internet video ads for Converse All Stars or tagging public structures with logos of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with brands. In I'm with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. I'm With the Brand tells the story of how what we buy has increasingly has come to define who we are.
Product Identifiers
Publisher
Little, Brown Book Group
ISBN-13
9781845298876
eBay Product ID (ePID)
87129758
Product Key Features
Publication Name
I'm with the Brand: the Secret Dialogue between What We Buy and Who We Are.
Format
Paperback
Language
English
Subject
Business
Publication Year
2008
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
203mm
Item Width
128mm
Item Weight
351g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 343612519
Seller assumes all responsibility for this listing.
eBay item number:326097492492
Postage and handling
Item location:
GB, United Kingdom
Post to:
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Excludes:
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Postage and handling | Import charges | To | Service | Delivery*See Delivery notes |
---|---|---|---|---|
GBP 13.70 (approx PHP 1,020.94) | See import charges at checkout | United States | Expedited Postage (International Priority Shipping) | Estimated between Wed, 26 Jun and Fri, 5 Jul to 43230 |
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Will usually post within 10 business days of receiving cleared payment. |
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