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Word of Mouth Marketing: How Smart Companies Get People Talking
US $10.89
ApproximatelyPHP 609.30
Condition:
Brand New
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Located in: Troy, Ohio, United States
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eBay item number:325627070232
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Release Year
- 2012
- ISBN
- 9781608323661
- Publication Year
- 2012
- Format
- Trade Paperback
- Language
- English
- Book Title
- Word of Mouth Marketing : How Smart Companies Get People Talking
- Publisher
- Greenleaf Book Group
- Genre
- Business & Economics
- Item Length
- 6.1 in
- Topic
- Marketing / General, Customer Relations, Public Relations, Advertising & Promotion
- Item Weight
- 12.7 Oz
- Item Width
- 9.1 in
- Number of Pages
- 240 Pages
About this product
Product Identifiers
Publisher
Greenleaf Book Group
ISBN-10
1608323668
ISBN-13
9781608323661
eBay Product ID (ePID)
112769476
Product Key Features
Book Title
Word of Mouth Marketing : How Smart Companies Get People Talking
Number of Pages
240 Pages
Language
English
Publication Year
2012
Topic
Marketing / General, Customer Relations, Public Relations, Advertising & Promotion
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
12.7 Oz
Item Length
6.1 in
Item Width
9.1 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Reviews
Andy Sernovitz's book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE road map to what drives it., It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend., This book is to Gladwell's The Tipping Point as engineering is to physics. If you want to understand the deep sociological theories behind interpersonal communication, this isn't the book for you. If you want to understand how to harness interpersonal communication to drive your business, then buy this book., Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here., As I read through Word of Mouth Marketing, I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business; who recognizes that honesty is the only workable policy for advertisers; and who sees that in a flat, information-flooded world, nothing but the right product -- a product fashioned around your customers' needs -- will cut it. Sernovitz has managed to achieve a pretty rare twofer in providing a simple, tactical, how-to guide that anyone could use to improve their communications efforts, while simultaneously sketching out a whole new philosophy for marketers and advertisers everywhere. Oh, and the guy has fun anecdotes and a readable style too. Seriously, I know you're bored silly by all those marketing texts and I am too, but this one's worth your time., There is no wasted word in this practical guide. Pure nuts-and-bolts how-to's for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best., A primer chock-full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers and make yourself more influential in your company., It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life., The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. The Five Ts are the best organizing framework for word of mouth I have seen yet. Use them and profit. No hype. No smoke and mirrors. No overblown promises., It's easy to agree that word of mouth is important. But it's time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book., Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way., Andy's approach is practical, affordable, and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking.
Dewey Decimal
659.13/3
Synopsis
With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner - and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion - and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends., FROMTHE "NEW YORK TIMES," "AND USA TODAY MONEY" "Foreword by Seth Godin. Afterword by Guy Kawasaki." Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: - 3 Reasons People Talk About You- 4 Rules of Word of Mouth Marketing- 5 Ts of Word of Mouth Marketing- 6 Big Ideas: Deep Stuff That Changes Marketing Forever Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends."
LC Classification Number
HF5827.95.S47 2015
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