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Brand Warfare: 10 Rules for Building the Killer Brand-David D'Al
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eBay item number:315003809255
Item specifics
- Condition
- Book Title
- Brand Warfare: 10 Rules for Building the Killer Brand-David D'Al
- ISBN
- 9780071398503
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Brand Warfare: 10 Rules for Building the Killer Brand
- Item Height
- 229mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 152mm
- Subject
- Business
- Item Weight
- 284g
- Number of Pages
- 240 Pages
About this product
Product Information
This book is BusinessWeek , Wall Street Journal Business and New York Times Business Bestseller! A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand. - James Carville, Author, and Democratic Strategist.In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win. D'Alessandro is that refreshing rarity: a businessman who tells it like it is. And he does just that in his gripping new page-turner. - Chicago Sun-Times . With its engaging voice and pull-no-punches tone, this book stands out from the marketing crowd. - Harvard Business Review . Practical, psychologically astute and clearly written, this book has much to offer businessfolk of all stripes. - Publishers Weekly .
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071398503
eBay Product ID (ePID)
91195486
Product Key Features
Publication Name
Brand Warfare: 10 Rules for Building the Killer Brand
Format
Paperback
Language
English
Subject
Business
Publication Year
2002
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
284g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:315003809255
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Item does not ship to United States
Item location:
South East, United Kingdom
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_***r (25939)- Feedback left by buyer.
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Saved over £31 by purchasing a ‘very good - used’ book to support my daughter’s A level studies. Quick delivery and well packaged to prevent damage
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fantastic experience