Picture 1 of 1
Picture 1 of 1
Fundamentals of Marketing-Paul Baines, Paolo Antonetti, Chris Fill, Sara Rose
GBP 3.52
ApproximatelyPHP 263.09
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
Out of Stock3 sold
Postage:
Does not post to United States.
Located in: South East, United Kingdom
Delivery:
Varies
Returns:
30 days return. Buyer pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:313475252135
Item specifics
- Condition
- Book Title
- Fundamentals of Marketing-Paul Baines, Paolo Antonetti, Chris Fi
- ISBN
- 9780198748571
- EAN
- 9780198748571
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Fundamentals of Marketing
- Item Height
- 247 mm
- Publisher
- Oxford University Press
- Item Width
- 192 mm
- Subject
- Marketing
- Item Weight
- 884 g
- Number of Pages
- 408 Pages
About this product
Product Information
Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestle, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics. A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to test your learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by an Online Resource Centre that features: For everyone: Case Insight videos Library of video links Worksheets For students: Author audio podcasts Multiple-choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the Case Insight videos
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780198748571
eBay Product ID (ePID)
233936637
Product Key Features
Publication Name
Fundamentals of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2017
Type
Textbook
Number of Pages
408 Pages
Dimensions
Item Height
247 mm
Item Width
192 mm
Item Weight
884 g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller feedback (1,889,021)
- 0***s (2792)- Feedback left by buyer.Past monthVerified purchaseArrived quickly. Packed well. As described. Thank you!
- -***0 (181)- Feedback left by buyer.Past monthVerified purchaseUnfortunately the book arrived not as expected, but the customer service by far made up for that. Fast response everytime, fully refunded but most importantly an apology immediately, which can be very rare these day.
- n***0 (387)- Feedback left by buyer.Past monthVerified purchaseVery pleased with this item.