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Global Marketing Management by Helsen, Kristiaan Hardback Book The Cheap Fast
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Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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eBay item number:303830508610
Item specifics
- Condition
- Title
- Global Marketing Management
- Book Title
- Global Marketing Management
- ISBN
- 0471592889
- EAN
- 9780471592884
- Binding
- Hardback
- Date of Publication
- 19980123
- Release Title
- Global Marketing Management
- Artist
- Helsen, Kristiaan
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 1998
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Global Marketing Management
- Item Height
- 260 mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Subject
- Management
- Item Weight
- 1531 g
- Item Width
- 210 mm
- Number of Pages
- 734 Pages
About this product
Product Information
This text offers a shift to teaching global marketing. Not bound by the traditional bi-lateral (international) view of marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing and present it in a cross-functional approach to the business operation. By offering this interdisciplinary perspective, the book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing. Global Marketing examines and integrates other parts of the company's activities (including taking maximum advantage of global resources), such as: parts procurement, location of assembly, joint ventures, licensing agreements, subsidiary operations, and R&D. These activities exhibit multilateral realism and should be emphasized as such since they affect the firm's strategies on product, pricing, promotion, and distribution.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471592884
eBay Product ID (ePID)
25046540148
Product Key Features
Number of Pages
734 Pages
Language
English
Publication Name
Global Marketing Management
Publication Year
1998
Subject
Management
Type
Textbook
Format
Hardcover
Dimensions
Item Height
260 mm
Item Weight
1531 g
Item Width
210 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Seller feedback (13,077,437)
- e***r (1408)- Feedback left by buyer.Past monthVerified purchaseVery pleased with book as described, well packed and delivered on time.
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