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Marketing Management: Analysis, Planning and Cont... by Kotler, Philip Paperback

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eBay item number:302971543939

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Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

Title: Marketing Management: Analysis, Planning and Control

Book Title: Marketing Management: Analysis, Planning and Control

ISBN: 0132613638

EAN: 9780132613637

Binding: Paperback / softback

Date of Publication: 1996-07-31

Release Title: Marketing Management: Analysis, Planning and Control

Artist: Kotler, Philip

Brand: N/A

Colour: N/A

Publication Year: 1996

Type: Textbook

Format: Paperback

Language: English

Publication Name: Marketing Management: Analysis, Planning and Control

Item Height: 235mm

Author: Philip Kotler

Publisher: Pearson Education (Us)

Item Width: 178mm

Subject: Management

Item Weight: 1545g

Number of Pages: 832 Pages

About this product

Product Information

The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.

Product Identifiers

Publisher

Pearson Education (Us)

ISBN-13

9780132613637

eBay Product ID (ePID)

86475323

Product Key Features

Author

Philip Kotler

Publication Name

Marketing Management: Analysis, Planning and Control

Format

Paperback

Language

English

Subject

Management

Publication Year

1996

Type

Textbook

Number of Pages

832 Pages

Dimensions

Item Height

235mm

Item Width

178mm

Item Weight

1545g

Additional Product Features

Title_Author

Philip Kotler

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Value Added Tax Number:

DE 281042328
EL 996857788
ES N8267548I
FR 27823676960
GB 922696893
IT 00185819992

Seller assumes all responsibility for this listing.

eBay item number:302971543939

Last updated on May 27, 2024 21:06:54 PHTView all revisionsView all revisions

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