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BrandSimple: How the Best Brands Keep it Simple and ... by Adamson A.P Paperback

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Title
BrandSimple: How the Best Brands Keep it Simple and Succeed
Book Title
BrandSimple: How the Best Brands Keep it Simple and Succeed
ISBN
1403984905
EAN
9781403984906
Binding
Paperback / softback
Date of Publication
20070801
Release Title
BrandSimple: How the Best Brands Keep it Simple and Succeed
Artist
Adamson A.P
Brand
N/A
Colour
N/A
Publication Year
2007
Type
Textbook
Format
Paperback
Language
English
Publication Name
Brandsimple: How the Best Brands Keep It Simple and Succeed
Item Height
234mm
Author
Allen P. Adamson
Publisher
ST Martin's Press
Item Width
156mm
Subject
Marketing
Item Weight
300g
Number of Pages
256 Pages

About this product

Product Information

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen P. Adamson offers a refreshingly simple solution: bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right and wrong.

Product Identifiers

Publisher
ST Martin's Press
ISBN-13
9781403984906
eBay Product ID (ePID)
90882905

Product Key Features

Author
Allen P. Adamson
Publication Name
Brandsimple: How the Best Brands Keep It Simple and Succeed
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
300g

Additional Product Features

Title_Author
Allen P. Adamson
Country/Region of Manufacture
United States

Item description from the seller

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Value Added Tax Number:
  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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