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BrandSimple: How the Best Brands Keep it Simple and ... by Adamson A.P Paperback

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ApproximatelyPHP 259.26

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Located in: GB, United Kingdom

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eBay item number:302673548744

Last updated on Apr 25, 2024 09:03:58 PHTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

Title: BrandSimple: How the Best Brands Keep it Simple and Succeed

Book Title: BrandSimple: How the Best Brands Keep it Simple and Succeed

ISBN: 1403984905

EAN: 9781403984906

Binding: Paperback / softback

Date of Publication: 20070801

Release Title: BrandSimple: How the Best Brands Keep it Simple and Succeed

Artist: Adamson A.P

Brand: N/A

Colour: N/A

Publication Year: 2007

Type: Textbook

Format: Paperback

Language: English

Publication Name: Brandsimple: How the Best Brands Keep It Simple and Succeed

Item Height: 234mm

Author: Allen P. Adamson

Publisher: ST Martin's Press

Item Width: 156mm

Subject: Marketing

Item Weight: 300g

Number of Pages: 256 Pages

About this product

Product Information

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen P. Adamson offers a refreshingly simple solution: bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right and wrong.

Product Identifiers

Publisher

ST Martin's Press

ISBN-13

9781403984906

eBay Product ID (ePID)

90882905

Product Key Features

Author

Allen P. Adamson

Publication Name

Brandsimple: How the Best Brands Keep It Simple and Succeed

Format

Paperback

Language

English

Subject

Marketing

Publication Year

2007

Type

Textbook

Number of Pages

256 Pages

Dimensions

Item Height

234mm

Item Width

156mm

Item Weight

300g

Additional Product Features

Title_Author

Allen P. Adamson

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Value Added Tax Number:

DE 281042328
EL 996857788
ES N8267548I
FR 27823676960
GB 922696893
IT 00185819992

Seller assumes all responsibility for this listing.

eBay item number:302673548744

Last updated on Apr 25, 2024 09:03:58 PHTView all revisionsView all revisions

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